Can PointCrow reed the room?
Toot the rainbow? Twitch star PointCrow should just do that to flee a devoted streaming room. Partnering with Skittles, he’ll use a symphony-quality flute that’s additionally a gaming controller to finish a sequence of group challenges.
He may need to spend 72 hours locked inside, we’re advised. Dude, you higher limber up these lungs and prepare to blow like … I dunno, some well-known flutist, I suppose.
Here’s the requisite throwback promo:
@skittles Watch @pointcrow ♬ original sound – skittles
“The idea came from the world of challenge gaming, where players intentionally make games harder by creating their own absurd rules or controllers,” Ashley Gill, VP of manufacturers and content material advertising and marketing, tells Muse. “When we looked at that community, it already felt very Skittles: chaotic, playful and pleasantly perplexing.”
“So, we thought, what if we gave gamers an entirely new challenge—one that forces them to learn a real musical instrument just to play? The flute felt like the perfect choice. It has deep ties to gaming history through iconic melodies that many players instantly recognize. But it’s also wildly impractical” for gameplay.
That’s as a result of, “It’s physically demanding and probably the least friendly controller imaginable. Ultimately, Skittles set out to transform a refined concert instrument into an unpredictable, breath-powered gaming device.”
So, how precisely does this work, tech-wise?
“It’s a real, playable classical flute that has been custom modified with gaming inputs,” she says. “Different notes, breath intensity and finger placements trigger in-game actions—meaning PointCrow has to genuinely learn how to play in order to progress.”
The Twitch occasion streams dwell at midday on March 19. Team OMC (led by DDB Chicago), Weber Shandwick and Starcom helped develop the mission. WonderMakr devised the controller.