Jets Announce Partnership with SmartFrame

The New York Jets have grow to be the primary National Football League crew to publish their official pictures utilizing SmartFrame’s image-streaming expertise.

The Jets have adopted the SmartFrame Images platform to retain management over their mental property and to create new business alternatives by means of SmartFrame’s in-image promoting system.

Under the brand new partnership, pictures captured at New York Jets video games and official crew occasions can be printed on smartframe.com and can be accessible for publishers to embed without cost. Ownership of the photographs and their related rights will stay absolutely with the New York Jets, permitting the group to manage how its official pictures is displayed, distributed, and monetized throughout digital channels.

The settlement marks SmartFrame Technologies’ first deployment with an NFL crew and its first with a United States skilled sports activities franchise. The platform is already utilized by sports activities organizations around the globe, together with New Zealand Rugby, Six Nations Rugby, the International Ski and Snowboard Federation, and Premier League golf equipment Manchester City FC, Everton FC, and Brentford FC. The partnership was facilitated by Pliner & Co.

“We’re always looking for innovative ways to enhance how we connect with our fans and partners,” mentioned Jeff Fernandez, Senior Vice President, Business Development & Ventures, New York Jets. “SmartFrame’s technology gives us the tools to protect our images while unlocking new revenue streams from content we’re already producing. We’re excited to be working with the company on these objectives.”

Unlike conventional static picture supply, SmartFrame’s expertise streams pictures on to audiences on sports activities and information web sites around the globe. This allows interactive options similar to full-screen viewing and SmartFrame’s proprietary Hyper Zoom expertise, which increase fan engagement, along with built-in captions and Content Credentials that confirm a picture’s provenance and possession.

By streaming fairly than downloading pictures, SmartFrame’s platform additionally helps manufacturers safeguard their mental property by offering safety in opposition to picture theft, whereas delivering knowledge and viewers insights on how pictures are seen and shared. The mannequin is funded by means of high-impact, in-image promoting placements that compensate each the picture proprietor and web site writer.

Rob Sewell, CEO of SmartFrame Technologies, mentioned the partnership highlights a shift in how skilled sports activities organizations are approaching possession and worth in digital media. “For decades, sports teams around the world have produced exceptional images, only to lose control of them once they appear online,” mentioned Sewell. “We’re delighted to have the New York Jets as the first NFL team to adopt our technology for their official images, turning visual content into a strategic asset rather than a cost of doing business, and joining other leading sports organizations already enjoying the same benefits.”

New York Jets official pictures can be printed on SmartFrame Images.