How Samsung and Global Game Studios Are Redefining the Game Experience – Samsung Global Newsroom

At the Game Developers Conference (GDC) Festival of Gaming 2026 from March 9-13 in San Francisco on the Moscone Center, builders, technical leaders and business consultants gathered to see how the most recent show breakthroughs are reshaping the PC gaming expertise.

During the occasion, Samsung Electronics additionally showcased its newest Odyssey gaming screens and applied sciences on the San Francisco Marriott Marquis. Samsung introduced collectively gaming business leaders, lovers and media to get a firsthand take a look at the Odyssey gaming monitor lineup and to play among the hottest titles on PC, together with Cyberpunk 2077 and Hell is Us.

Running all through the week, the Samsung Odyssey Gaming Lounge grew to become a playground for PC visuals, full with groundbreaking demos, unscripted reactions and candid conversations about what comes subsequent for superior gaming shows.

“Samsung has redefined 3D gaming — the technology is so sharp and crisp.”

— Floyd Broadnax, gaming content material creator

Developers See What Glasses-Free 3D Can Do for Gameplay

The centerpiece of the showcase was Odyssey 3D. Using superior eye-tracking and view-mapping know-how, the monitor delivers a glasses-free 4K 3D show that adjusts depth in actual time as gamers transfer in entrance of the display screen. This delivers a totally new, immersive solution to expertise gameplay.

Developers, media and companions lined as much as strive the thriller Hell is Us from Rogue Factor in 3D on the 27-inch Odyssey 3D (G90XF), forward of its public availability on Samsung’s 3D gaming library.

“Samsung has been the leading force for 3D gaming. I play everything from horror to FPS games, and the technology is really going to enhance my experience.”

— Ashley Rodgers, gaming content material creator

Hell is Us drew a big crowd, with excited guests wanting to expertise the sport’s tight corridors, distant silhouettes and small environmental cues in glasses-free 3D. On Odyssey, guests mentioned it was simpler to learn the place to go and really feel the adrenaline and concern of every encounter with out shedding the sport’s sense of thriller.

Cronos: The New Dawn showcased a special facet of 3D gaming by way of a launch trailer. The added depth on display screen makes each second really feel extra immersive and enhances the participant’s sense of scale and ambiance.

“Samsung knows games and the brains of the developers, and that is something hardware companies don’t often know.”

— Jonathan Jacques-Belletête, Creative Director, Rogue Factor

Next-Generation Displays Draw Attention From Technical Leaders

HDR10+ GAMING rapidly grew to become a speaking level within the room. Instead of counting on trial-and-error calibration screens, builders watched the sport feed ship scene-by-scene data to the monitor so highlights, shadows and coloration stayed nearer to what they see in their very own builds.

Developers and media additionally gravitated towards the 32‑inch Odyssey G8 6K (G80HS), testing how increased decision impacts UI and environmental element. In busy scenes with dense 4K UHD components, the additional pixels helped preserve wonderful components sharp with out forcing adjustments to the sport’s core artwork type.

On the 27-inch Odyssey G6 (G60H), the main target shifted to hurry. With a 1,040Hz refresh charge, guests checked out how briskly digital camera pans, aiming and speedy inputs felt onscreen, and what that may imply for future aggressive and high-performance titles.

“With our proven track record in hardware and software innovation, we’re partnering with global gaming studios to chart a clear path forward on compatibility. Ultimately, that’s about delivering an exceptional gaming experience our customers deserve.”

— Kevin Lee, EVP of Customer Experience, Visual Display (VD) Business, Samsung Electronics

A separate roundtable introduced collectively leaders from throughout the business, together with Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED; Yves Bordeleau, Founder and Head of Studio at Rogue Factor; Jonathan Jacques-Belletête, Creative Director at Rogue Factor; Piotr Babieno, Founder and CEO of Bloober Team; and Samsung’s EVP of Customer Experience Kevin Lee.

Up-and-coming studios spoke about utilizing new show know-how to experiment and take artistic dangers, whereas bigger publishers targeted on setting requirements that may scale throughout a number of genres and platforms. The group in contrast how they roll out new show options throughout engines and franchises — from integrating HDR10+ GAMING and 3D to deciding which options make sense for aggressive video games versus story-driven titles.

“I honestly think HDR10+ is a major milestone in color reproduction, one that we’ve all been waiting for. Thanks to it, players will be able to experience our true artistic intent — not to mention a far more immersive high dynamic range.”

— Jakub Knapik, VP of Art and Global Art Director, CD Projekt RED

For business leaders, seeing their very own content material firsthand on Odyssey gaming screens turned summary specs into actual trade-offs they might see and decide on display screen. Samsung’s GDC 2026 showcase made it simpler to guage which combos of glasses-free 3D, HDR10+ GAMING, decision and refresh charge will matter most for the video games builders are constructing now.

Samsung’s gaming momentum exhibits no indicators of slowing. With Hell is Us and Cronos: The New Dawn becoming a member of a library that already spans 60+ titles, together with The First Berserker: Khazan, Stellar Blade and Lies of P: Overture, the corporate is on monitor to double its 3D sport portfolio to over 120 titles by the tip of 2026.

As developer partnerships deepen and shopper curiosity accelerates, Samsung is positioned to steer next-generation gaming by way of its complete suite of monitor applied sciences, from 3D depth and dynamic HDR10+ GAMING to high-resolution 6K functionality.