The Lifestyle Business Builders’ Journey

When I first got here to Substack in 2024, at age 83, I believed it could be a fantastic place to share my novel and hopefully promote just a few copies. I hadn’t skilled any success selling my novel on my web site, Facebook web page or Instagram, nor had I been capable of construct an e mail record by way of ConvertKit, because it was then.

Eighteen months later, I’ve realized that I got here with the fully unsuitable strategy!

I had no skilled gross sales background. I had neither the information nor ability of promoting or monetising. I didn’t even know the distinction between the 2 🙄

Nobody advised me I needs to be pondering like a enterprise, not a author, proper from the get-go. Even if that they had, I’d be pondering, “What does that mean?”

You too?

After getting zero response to my posts about my novel, I found my folks; ladies sixty and past, and I switched course.

I began sharing info in regards to the challenges we 60s-plus ladies face and slowly constructed my neighborhood of 750+ subscribers, 2,300 followers and 13 paid subscribers.

My submit Sixties-Plus Female Authors Are Challenging Ageist Stereotypes bought 566 likes, 149 feedback and 65 restacks.

I believed I used to be heading in the right direction. And I used to be, if I needed to proceed sharing info. But for somebody who additionally needed to generate an earnings from my e-newsletter, this was a catastrophe 😳

1. Here, I used to be speaking to my neighborhood after I ought to have been speaking to my preferrred patrons! Furthermore, my neighborhood of writers have been most likely unlikely to be my audience. Their major curiosity was in writing not promoting a product or monetisation.

2. I had no clear understanding of what I used to be providing and therefore, couldn’t convey the supply to the minds of my preferrred patrons.

3. I had set it up for my neighborhood to count on free info, so after I did attempt to promote a product it was a complete flop. I had invested time in constructing a product that I uploaded to Gumroad. After just one sale, I finally took it down.

Basically, I had dedicated each traditional mistake it was potential to make!

So I did what we lifelong learners do, I studied with completely different trainers on Substack on ‘how to sell and monetise an offer’. That was after I realised:

• I must adapt what I used to be studying, because it didn’t at all times apply to or match with ladies coming to Substack of their sixties and past.

• While there have been quite a few coaching packages on the completely different methods and instruments that could possibly be used for monetisation, there was no ‘60s-plus’ program to take me proper by way of the method from figuring out a proposal by way of to monetising a paid e-newsletter like a boss.

I had discovered my supply (tailored monetisation content material) and my distinctive strategy (particularly for girls 60 and past).

And that’s how the Lifestyle Business Builders’ Journey was born!

This is for you if…

• You are a 60s-plus girl who’s new to Substack and also you need to discover ways to use your e-newsletter to generate an earnings

• You are a 60s-plus girl who doesn’t have a promoting background and you’re struggling to monetise your e-newsletter

• You will likely be travelling with me and studying from each step I take, each lesson I be taught, each technique, device and digital product that I produce to make your journey faster and simpler. Everything is included in your subscription, no additonal costs.

• In Episodes 1 & 2, you discover ways to:

  • decide the proper Substack class

  • select one of many high 5 extremely changing newsletters

  • create a extremely changing e-newsletter in every of the highest 5 sorts by studying an in depth instance of every one, created by a 60s-plus girl.

  • create your first low-tier supply

  • decide one of many 3 high Substack enterprise fashions

  • take an evaluation to find your 5 high strengths

  • draw on Life Experience Skills & Professional Assets by studying how three ladies have performed it on Substack ranging from zero subscribers.

  • assess your individual Life Experience Skills, Professional Assets & Transferrable Skills utilizing the 2 questionnaires.

Paid subscribers get a brand new Episode each two weeks.

Check Out The Journey Here

I’d like to have you ever be a part of our journey in the event you suppose that it could be useful for you.

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Lifestyle Challenges Here

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