The entrance of Casa Alanui in Milan.
Andrea Ferrari/Courtesy of Alanui
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MILAN – Carlotta and Nicolò Oddi are marking Alanui’s tenth anniversary with somewhat current to themselves.
After regaining full management of the corporate final 12 months and rethinking its operations, the posh knitwear model’s cofounders have made their boldest transfer but, establishing the brand new Casa Alanui headquarters in an enthralling Milanese palazzo, grouping the entire model’s actions underneath one roof.
The entrance of Casa Alanui in Milan.
Andrea Ferrari/Courtesy of Alanui
Setting down roots for a model drenched in a nomadic spirit was a giant deal for the cofounders, who zeroed in on the neoclassical Villa Borletti, nestled in a quiet residential space a 10-minute stroll from Santa Maria delle Grazie, the place Leonardo da Vinci’s “The Last Supper” is housed.
Spanning three flooring, the house is meant to reflect Alanui’s consideration to Italian craftsmanship whereas sustaining nods to its globe-trotting nature and the far-flung locations which have impressed inventive director Carlotta Oddi’s collections over the previous decade.
Inside Casa Alanui in Milan.
Andrea Ferrari/Courtesy of Alanui
“Casa Alanui is a natural evolution of our journey,” she stated.
“Over the past ten years, every collection has taken us to new and exciting destinations. This is the one closest to our hearts. More than a headquarters, it’s a home – a place that embodies Alanui’s codes, our sense of community, craftsmanship, and culture,” she continued, underscoring the situation not solely homes the model’s workplaces and showroom but in addition can be used to stage inventive exchanges and community-building occasions, signaling the life-style ambitions the siblings have for the model.
“Casa Alanui is both a milestone and a new beginning,” echoed Nicolò Oddi. “It’s our permanent home – a space that speaks to our DNA and reflects what Alanui has always been and what it has become over the past ten years, while pointing towards the journeys that still await us.”
Inside Casa Alanui in Milan.
Andrea Ferrari/Courtesy of Alanui
The Oddis labored with Italian architect and designer Nicolò Spinelli on the interiors, which mix historic grandeur and loads of collectible mid-century design.
The late Nineteenth-century villa and its interconnected rooms was revisited with juxtapositions in colours and supplies. Exotic woods equivalent to “Sucupira” and “Louro Faia,” often known as snakewood, in addition to raffia wall paneling and bespoke bronzed-brass show programs categorical the tactile nature of the interiors, that are achieved in impartial colours, camel tones and deep earthy hues.
Inside Casa Alanui in Milan.
Andrea Ferrari/Courtesy of Alanui
“The goal was to find a new temperature for the space, softening the rigidity of classicism to bring it closer to Alanui’s warm, nomadic universe, while guiding the brand into the villa’s inherent elegance,” stated Spinelli, who additionally designed customized furnishings that add to a choice of classic objects curated by Galleria Incanto and that flip a go to right into a design searching sport.
For one, the richly ornamental, deep-red entrance adorned with hand-painted Oriental and unique motifs – equivalent to monkeys, palms and lianas – in gold and bronze pigments, ushers guests right into a whimsical dimension, the place two sculptural ‘70s desk lamps by Luciano Frigerio evoking palm trunks stand tall on the reception desk.
Inside Casa Alanui in Milan.
Andrea Ferrari/Courtesy of Alanui
A have a look at the proper facet provides a glimpse of the monumental marble staircase that was left untouched and that embraces a “Straccio” armchair by De Pas D’Urbino Lomazzi for Zanotta with its sinuous form.
Elsewhere, a primary salon clad within the authentic Rosso Levanto marble options mirrors and wood consoles by Giuseppe Rivadossi, whereas one other room clad in raffia paneling framed by “Sucupira” battens is punctuated by monastic, Japanese-inspired “Louro Faia” tables with a shiny end that catch the sunshine beneath the ethereal “Celestia” chandelier by Tobia Scarpa for Flos.
Inside Casa Alanui in Milan.
Andrea Ferrari/Courtesy of Alanui
Other Afra and Tobia Scarpa designs scattered within the Casa Alanui rooms embody the “Soriana” armchair for Cassina in addition to the “Africa” chair and the ”Basilian” tables and chairs for Maxalto, whereas further noteworthy lighting picks vary from the “Uchiwa” fan-shaped lamp by Ingo Maurer to the sculptural “Porcino” one by Luigi Caccia Dominioni.
Japanese-inspired curtains designed by Spinelli and developed with Alanui’s design studio filter the view of the villa’s backyard, one among Casa Alanui’s highlights. Ditto for the terrace shaded by a Rosso Bologna sail with theatrical fringes impressed by the nautical world and created by Guido Toschi Marazzani Visconti. Furnished with the Davos couch by Uno+ and rounded out with jasmine and fern hedges, this space calls out for spring gatherings and activations.
The terrace of Casa Alanui in Milan.
Andrea Ferrari/Courtesy of Alanui
The official unveiling of Casa Alanui follows the presentation of the model’s fall 2026 assortment final month. The lineup was a visit down reminiscence lane and a redux of all of the Alanui codes and its escapist ethos since Carlotta Oddi returned to the place every little thing started, referencing the waves of Hawaii and the pure landscapes of the American West within the luxe knitwear assortment.
Yet the Oddis kicked off 2026 and their milestone’s celebrations with a shock collaboration, as a shawl-collar cardigan developed with Giorgio Armani appeared on the latter model’s fall 2026 runway in January.
The fringed, belted fashion that includes a striped jacquard motif in shades of blue, mild blue and amethyst then launched at a choice of Giorgio Armani shops worldwide and on each manufacturers’ e-commerce websites on Feb. 24, when the 2 labels additionally feted their tie-up with an occasion throughout Milan Fashion Week.
The Giorgio Armani x Alanui belted cardigan.
Giulio Rustichelli/Courtesy of Alanui
This web page was created programmatically, to learn the article in its authentic location you may go to the hyperlink bellow:
https://wwd.com/fashion-news/designer-luxury/casa-alanui-milan-carlotta-nicolo-oddi-knitwear-brand-lifestyle-1238685209/
and if you wish to take away this text from our website please contact us
This web page was created programmatically, to learn the article in its authentic location you…
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