Glosslab Relaunch as Life-style Brand, Elizabeth and Jordyn Woods Be a part of

After a visit by chapter court docket and an acquisition, Glosslab is rising as a way of life model, with new strategic companions, mother-and-daughter workforce Elizabeth Woods and Jordyn Woods, on the helm. 

Glosslab was based as a nail salon idea in 2018, however filed for Chapter 11 in December 2024. 

In March 2025, U.Ok.-based nail salon chain Townhouse acquired the 2 Glosslab salons in TriBeCa and Flatiron in New York, per an asset buy settlement. Townhouse paid $425,000 for the companies as a part of Glosslab’s Chapter 11 chapter proceedings. Concurrently, Glosslab’s mental property was offered to VD Brand Holdings Inc., owned by entrepreneur Adam Weitsman, in 2025 for a reported $100,000. 

Now, Weitsman is able to reveal what this new format will appear like.

Glosslab will enter with a line of multiuse merchandise with professional-grade efficiency and designed to ship elevated ends in much less time. The debut edit will embrace Superboost, $10; Kit No. 1, $32; The Hand Cream, $28, and The Essential Balm, $26, all accessible on the model’s e-commerce web site.

“Acquiring Glosslab’s IP marks the beginning of a new chapter,” Weitsman stated. “Introducing the name as a new global beauty and lifestyle company, paired with a world-class leadership team, significant investment and with a mission to innovate in the industry, Glosslab is set to reach its full global potential.” 

As a part of the adjustments, Elizabeth Woods will function president, whereas Jordyn Woods has been appointed the model’s chief inventive director, each tasked with shaping the model’s new imaginative and prescient and long-term progress technique.

“I’m incredibly humbled to take on the role of Glosslab’s president, collaborating closely with Adam on this next chapter,” stated Elizabeth Woods. “Working alongside my daughter, Jordyn Woods, whose role as chief creative director brings a unique perspective to the brand, while I will focus on driving innovation, growth and extensive success.”

“Glosslab’s new philosophy perfectly complements how I live my life — intentionally, fast-moving and rooted in self care,” stated Jordyn Woods, additionally a mannequin and influencer. “I’m thrilled to be working alongside my mother Elizabeth to instill our creative vision for an edit that delivers high-performance solutions.”

As beforehand introduced, former Revlon government Martine Williamson is the model’s chief advertising officer.