Travel is sophisticated proper now. Delayed. Disrupted. Expensive. Politically charged. And but That stress is a part of what’s so intriguing… | Kate Yee

Travel is sophisticated proper now. Delayed. Disrupted. Expensive. Politically charged.
And but – persons are nonetheless planning. Still dreaming. Still looking out.
That stress is a part of what’s so intriguing about my subsequent chapter.

I’m excited to share that I’m now performing Head of Global Communications and PR at Sojern – the AI-powered journey advertising and marketing chief constructed on the world’s largest supply of journey intent knowledge – at a time when understanding why folks journey (and why they hesitate) has by no means mattered extra.

Every journey, household reunion, and vacation spot persons are nonetheless daring to dream about creates a sign. Sojern processes billions of these indicators daily to assist reply the questions shaping international tourism:
– How are geopolitical crises redirecting journey flows throughout the globe?
– Will the 2026 FIFA World Cup ship the tourism growth cities are relying on?
– Where is the world planning to go subsequent – regardless of the headwinds?

With a concentrate on model unification, narrative technique, and delivering headlines, I work carefully with CEO Mark Rabe and the ELT, to form and inform our firm’s story – how we’re utilizing AI and machine studying to remodel journey advertising and marketing and what meaning for vacation spot entrepreneurs, airways, and accommodations navigating an business in flux.

And it has been a historic few months: an acquisition by hospitality SaaS chief RateGain and visionary founder Bhanu Chopra; a merger creating an undisputed martech class chief; working with Reuters, CNBC, AP, Axios, WSJ and others to assist crucial, news-of-the-day reporting; being featured in Forbes alongside the CEOs of Marriott and IHG; and launching the world’s largest research of vacation spot advertising and marketing organizations.

Proud to be doing this alongside an unbelievable staff – Scott W. Thornburg Teesta Raha Baker, Aastha Khurana, Yasmine Najib, Morgan Dufort, Meaghan Sandtorv, and extra.

If you are working in journey – journalism, hospitality, martech – I’d love to attach.

Behind each dataset is one thing deeply human. Even now – particularly now – the world nonetheless needs to go someplace. ✈️