Polimoda, Fondazione Sozzani Launch Fashion Pictures Course

ADDING CULTURE: Polimoda continues to broaden its educational provide, this time with the Milanese cultural establishment Fondazione Sozzani. 

The results of this collaboration is a two-year trend movie and pictures course that blends pictures, trend and the visible arts with technical experience. 

The function of the course is to coach professionals who, inside this panorama, don’t solely deal with the manufacturing of pictures and content material, however are additionally in a position to merge them in keeping with a holistic and important method.

Students will construct competencies in pictures, filmmaking, narrative writing, manufacturing and post-production, alongside a grounding in visible tradition and up to date aesthetics. The essential profession alternatives for college kids graduating from this course are trend photographers, trend filmmakers, cinematographers, digital picture specialists, video editors, manufacturing managers and digital content material creators.

“Fashion photography is about far more than aesthetics; it is a cultural act, a way of reading the present. Today, in the age of AI-generated imagery, that awareness matters more than ever,” said Massimiliano Giornetti, director of the Florence-based Polimoda. “Fashion photographers and filmmakers are tastemakers, and their dialogue with designers is what gives fashion its visual language.”

Within this system, Fondazione Sozzani will contribute straight by means of visitor lectures, workshops and project-based assignments, in addition to visits to the inspiration in Milan with entry to its exhibition archive and collections. Students may even have the chance to have interaction with trade professionals and curators. Sara Sozzani Maino, the inspiration’s inventive director, will help college students in the course of the creation of their curriculum and take part in portfolio critiques.

“Nurturing the future of fashion image-making means holding innovation and tradition in the same frame, learning from historical archives and the cultural roots that have shaped taste and style across generations,” Sozzani Maino stated.

“It demands a deep sense of responsibility: the ability to turn creative vision into something thoughtful, ethical, and lasting. Technology, from AI to the most advanced digital tools, is a powerful ally, a way to amplify ideas and explore new aesthetics. But it should never replace human creativity or critical thought,” she contended.

The course will kick off in October and run 600 hours per educational yr, taught fully in English. For the inaugural version, Polimoda is providing two scholarships price 14,000 euros every — the course prices 14,000 euros a yr — to essentially the most deserving college students.