Chicago — Ferrara Candy Co., Inc. is partnering its Trolli model with Microsoft’s Xbox for a nationwide retail promotion celebrating the gaming and leisure model’s twenty fifth anniversary. Running by means of August, the Sour Up and Win program contains a collectable sequence of packs that unlock in-game content material for 3 titles — World of Warcraft: Midnight, Diablo IV: Lord of Hatred, and Forza Horizon 6 – alongside possibilities to win Xbox prizes.
The limited-edition packs embody: Trolli Sour Brite Crawlers, Trolli Very Berry, Trolli Fruit Punch worms, and Trolli Gummi Pops. Each specifically marked pack unlocks in-game content material — a customized Trolli Peel P50 livery in Forza Horizon 6, a three-weapon bundle in Diablo IV, and Gummi the Glow Wyrm pet in World of Warcraft.
“Gaming is where culture lives, and Trolli has been part of that world alongside Xbox since 2021. Getting to celebrate their 25th anniversary together feels like the right next step,” says Tia Craddock, model supervisor at Trolli. “For us, this is bigger than a retail promotion. The best gaming moments deserve something that matches the energy, and that’s exactly what Trolli brings.”