Whether it’s snapping the Aurora Borealis in all their otherworldly glory or sneakily capturing a photograph of some mischievous wildlife, good images requires severe ability.
Or, does it? That’s the query Icelandair is asking with its aptly titled ‘really bad photographer’ marketing campaign.
The flag provider airline is providing – get this – a 10-day round-trip to Iceland (which incorporates return flights, lodging and spending cash) in alternate for images from one fortunate traveller who has completely no images expertise.
Recommended: These 5 European cities will quickly be getting direct flights to the guts of Lapland.
On prime of the free journey, the fortunate winner will obtain a whopping $50,000 (roughly €43,000) for taking part and permitting Icelandair to make use of their images, in response to the campaign website.
The entire thought is to show it inconceivable to take a foul photograph of someplace as attractive as Iceland. Icelandair claims ‘even the worst photographer can take great photos of Iceland’, and to show it, this provide is open completely to individuals with no skilled background in images nor specific curiosity within the artwork.
With rumbling geysers, black-sand seashores and vibrant glaciers, the Nordic nation is certainly a magnificence; the truth is, Time Out’s newest information to the world’s most lovely locations options two Icelandic locations. Thanks to its dramatic landscapes and Northern Lights occurrences, it’s additionally a rustic photographers flock to – we’re eager to see how these newbie snaps evaluate.
How to win a free journey to Iceland
So, bought a digicam roll filled with garbage images? Sounds like this one’s for you. To enter, you’ll should be at the very least 21, have a sound passport and be eligible for journey to the UK, USA and Iceland, and be prepared to share movies and images of your self.
Head to reallybadphotographer.com (sure, you learn that proper), reply the six software questions, and to extend your probabilities, embrace a 60-second video about why you ought to be chosen.
Applications are open till April 30, 2026.
Check out Time Out’s roundup of the perfect issues to do in Reykjavik and Iceland.
Plus: Want to personal a bit of the Eiffel Tower? You can now bid on it at public sale.
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