Jennie Joins Ray-Ban as International Ambassador

Jennie and Ray-Ban have made it official.

The Blackpink famous person, who has rocked the sunglass line in the past, has joined the household as a worldwide ambassador for each Ray-Ban and Ray-Ban Meta traces. In asserting the brand new partnership, the model praised the Okay-pop star as “a living embodiment of the Ray-Ban DNA, ruled by a restless spirit for expression and innovation.”

She returned the praise. “I’m really happy to be partnering with Ray-Ban,” Jennie mentioned in an announcement. “It felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy — simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that.”

The international marketing campaign finds Jennie carrying a wide range of types, together with Ray-Ban Meta Blayzer Optics (accessible April 14), Ray-Ban Daddy-O (“a staple in Jennie’s rotation”), Ray-Ban Alix, a number of choices from the Ray-Ban Asian Design assortment and the Drea. The shoot featured some hints of deep crimson, which is alleged to be very intentional and a nod to her stage title, Jennie Ruby Jane.

News of Jennie’s new ambassadorship comes sizzling on the heels of a brand new partnership with Adidas. For its Adidas Originals Superstars marketing campaign, Jennie stars alongside Samuel L. Jackson, supermodel Kendall Jenner, Spanish soccer star Lamine Yamal, rapper and document producer Baby Keem, NBA famous person James Harden, skater Tyshawn Jones and Grammy’s newly minted greatest new artist Olivia Dean.

See beneath for photographs of the brand new marketing campaign.