This web page was created programmatically, to learn the article in its unique location you’ll be able to go to the hyperlink bellow:
https://news.dealershipguy.com/p/how-titus-will-automotive-group-built-a-photo-department-from-scratch-2026-04-15
and if you wish to take away this text from our web site please contact us
A dealership’s digital stock is its first showroom. Many patrons solely take a look at that earlier than deciding to go to a dealership. And that makes good images a should for the underside line.
Three years in the past, Titus-Will Automotive Group didn’t have a photograph division or perhaps a course of. And now they do, because of Jacob Rose, the group’s photograph division supervisor.
Driving the information: Rose got here from the public sale world, bringing a decade’s value of expertise inspecting vehicles, photographing vehicles, and constructing relationships with seller teams throughout the area.
Then, Titus-Will Automotive reached out.
“My job was to build a photo department that was non-existent,” Rose informed Daily Dealer Live host Sam D’Arc.
Rose stated a photograph division could also be one of many smallest groups in a seller group, nevertheless it is determined by each different division to perform.
So, his first transfer was ensuring each division knew who his photographers had been and tips on how to work alongside them.
Because gross sales, reconditioning, service, detailing, lacking keys, recon timing, front-line readiness, and so on., can all have an effect on when stock goes on-line.
Get insights trusted by 55,000+ automotive sellers. Free, quick, and constructed for automotive leaders.
Between the traces: Now, Rose runs a crew of six photographers, not together with himself, who shoot all new and used stock throughout the group’s eight places.
Every photographer will get the identical coaching, and each automotive will get the identical pictures and the identical angles.
The crew makes use of iPhones working the CarCutter app, which guides shooters by means of OEM-compliant framing.
“I train all of our photographers the same exact way,” Rose stated. “It’s just so we can make sure that it looks like one photographer works for our group, because we like that uniformity on the website.”
Why it issues: Buyers scan quick, and a digital lot the place each itemizing appears to be like totally different forces the mind to reprocess with each click on, Rose stated.
So, having uniform images removes that friction, and a purchaser with out friction strikes sooner towards a choice.
Rose goals to hit a four-to-seven-day benchmark from lot arrival to front-line photograph set. To do this, he splits up the crew.
Some photographers work alongside the element crew, capturing vehicles as they arrive off the road. Others float throughout all eight places, dealing with pre-recon units and new stock.
Pre-recon images, which means these shot earlier than a automobile is absolutely reconditioned, go reside with a banner overlay. The automotive is not prepared, however the itemizing is lively.
“Getting any photos online at all, even if it’s just the four pre-recon photos — you’re getting leads in,” Rose stated.
The scorecard: Performance is tracked by means of Car Cutter’s backend, which logs photograph units and timestamps by photographer.
Rose’s every day benchmark is 13 to fifteen closing photograph units per photographer, on prime of pre-recon work.
Photographers earn a blended hourly and per-unit bonus tied to quantity.
Although there’s no platform locked in but, Rose’s subsequent objective is to carry video into the combo.
Bottom line: Consumers usually see a seller’s web site first, so ensure that it appears to be like good. The first step, Rose says, is getting the method completed.
“Making sure the process is dialed because there’s so many different moving pieces [during] the recon lifecycle of a vehicle, make sure everybody’s working well together,” Rose stated.
A fast phrase from our accomplice
OPENLANE’s new pricing mannequin delivers:
And predictions as much as 90 days into the long run.
The mannequin leverages VIN-level traits and inspection knowledge—up to date weekly to reply sooner to market shifts.
Ready to see for your self?
This web page was created programmatically, to learn the article in its unique location you’ll be able to go to the hyperlink bellow:
https://news.dealershipguy.com/p/how-titus-will-automotive-group-built-a-photo-department-from-scratch-2026-04-15
and if you wish to take away this text from our web site please contact us
This web page was created programmatically, to learn the article in its unique location you'll…
This web page was created programmatically, to learn the article in its unique location you…
This web page was created programmatically, to learn the article in its authentic location you…
This web page was created programmatically, to learn the article in its unique location you…
This web page was created programmatically, to learn the article in its unique location you'll…
This web page was created programmatically, to learn the article in its authentic location you…