Meghan Markle AI trend platform: Duchess of Sussex invests in OneOff AI, monetises wardrobe on Australian tour with Prince Harry

What the Duchess of Sussex wears is huge enterprise. And nobody understands that higher than Meghan herself.

Just in time for her Australian tour with Prince Harry, it’s been introduced Meghan has invested in AI trend platform OneOff. In addition to being an investor, she’s going to earn affiliate income from gross sales made by the platform, as a trend creator who invitations folks to buy her appears.

Meghan’s OneOff creator profile already lists the gadgets she’s worn on this Australian tour, together with a $1250 costume by Sydney-based designer Karen Gee and $295 sweater from P Johnson.

Launched in 2025 by Bobby Maylack (former chief artistic officer for Cameo) and Emir Talu (a co-founder of American espresso chain Blank Street), OneOff leverages AI expertise to present customers personalised suggestions based mostly on their type preferences and discover the particular gadgets worn by celebrities or influencers.

And within the case of verified creators – those that have partnered with the platform – like Meghan, it additionally permits them to revenue from that system, with the expertise taking house affiliate income from the gross sales.

The particular income cut up on a sale is 10 to 25 per cent from the retailer to OneOff, which is then cut up with the creator.

“When we talk to any talent, they’re aware that every day, someone is searching for their name plus fashion,” Maylack informed Vogue. “There’s this pervasive feeling with talent that they’re not monetising their actual trendsetting – other people are.”

Aligned with the platform, Meghan will get to decorate like a royal and earn affiliate income, too.

“When Meghan’s agency (WME) brought her this opportunity last year, she was excited to join the platform because it creates an interactive closet experience for consumers,” a spokesperson for Meghan stated of her want to affix the platform.

“OneOff has a global reach that allows users to access information on styles worn for both public appearances and everyday life and makes sure the right designers are getting the proper credit. She cares about fashion and was motivated to invest not only to expand her portfolio, but to help uplift the fashion designers she is a fan of.”

Meghan’s entrepreneurial spirit is alive and nicely. It’s not her first foray into the house; final yr, she additionally joined ShopMy, a platform the place she beneficial trend gadgets from manufacturers like Jenni Kayne and Uniqlo.

While in Melbourne, Meghan and Harry additionally attended an occasion held by Nexus Global. According to the Nexus Summit Instagram account, it’s the “leading global community of the next-gen philanthropists, impact investors and innovators accelerating social good throughout the world”.

Roo Harris, co-owner of Scale Investors, an Australian enterprise capital fund that backs women-led start-ups, shared a publish concerning the occasion on LinkedIn.

“Met up with these fun folks last night! Chatted on all the things, including the joy of a red-headed daughter,” Harris wrote within the publish alongside a photograph of the royal couple.

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