Auburn Board of Trustees approves Jordan-Hare North Project – Auburn Tigers

AUBURN, Ala.  — The Auburn Board of Trustees gave closing approval for the Jordan-Hare North Project throughout its April conferences Friday on the Auburn University Hotel & Conference Center. Construction will start in the summertime of 2026 with full completion set for spring of 2029.

The largest and most important capital challenge in Auburn Athletics and Jordan-Hare Stadium historical past, the Jordan-Hare North Project is a joint endeavor between the Auburn Athletics Department and the Division of Student Affairs. 

This challenge represents a daring step ahead for Auburn—an funding designed to ship impression day by day of the 12 months. Through its intentional, multi-use design, the power will seamlessly serve each the coed expertise and soccer gamedays, maximizing worth via shared, 365-day activation. 

In addition to greater than 3,000 new premium seating and membership experiences, the Jordan-Hare North Project will broaden campus eating choices with the introduction of Shug’s Food Hall – a contemporary meals corridor which is able to present expanded meals and beverage choices within the coronary heart of the Auburn campus – whereas serving as a concessions hub open to all Jordan-Hare Stadium ticket holders on soccer gamedays. The challenge may also characteristic versatile convention and occasion areas, retail venues, scholar exercise areas, and assembly rooms.

“The Jordan-Hare North Project will benefit Auburn for generations, elevating the experience for all fans on football Saturdays while also enhancing the campus community year-round,” Auburn Athletics Director John Cohen stated. “We are extraordinarily grateful to the Board of Trustees for their final approval, and to President Roberts, Dr. Bobby Woodard and Auburn University for their partnership. We encourage Auburn people to enthusiastically support the ‘Ever Auburn’ campaign.”

The Jordan-Hare North Project contains important enhancements for each premium ticket holders and non-premium ticket holders. Stadium-wide enhancements embrace 5 new entry gates, 66 new concession factors of sale, 13 elevators and 270 restroom fixtures. For the primary time in stadium historical past, devoted on-site concessions and premium kitchens will considerably enhance pace, high quality and total effectivity on gameday.

The sixth-floor terrace will create a totally related concourse between the east and west higher decks, redefining the higher deck expertise via improved circulation, entry and luxury. The stage will embrace expanded meals and beverage service, further restrooms, enhanced standing-room areas and improved vertical entry. The terrace may also set up a devoted house for one in every of Auburn’s most cherished traditions — the Eagle Flight — creating a brand new focus inside the stadium expertise.

“This project represents a thoughtful investment in how Auburn brings people together, not only on gameday, but throughout the life of the university,” stated Dr. Christopher B. Roberts, president of Auburn University. “As a land-grant institution, we are called to create spaces that support learning, strengthen relationships and serve the broader community. The North End Zone addition and North Plaza will provide a central, welcoming place where students, faculty, alumni and visitors can gather for meaningful experiences that reflect the spirit of Auburn. These spaces will support everything from daily student engagement to major university milestones, all while enhancing connectivity across campus. We are building with purpose, ensuring that what we create today will continue to serve the Auburn Family well into the future.”

Once accomplished, the seven-level, 300,000-square-foot construction will add greater than 3,000 new and expanded premium experiences, whereas sustaining Jordan-Hare Stadium’s present capability of greater than 88,000 followers. 

The renovations will introduce a wide range of new premium seating varieties, together with loge seating, patio suites and terrace seating. The challenge will characteristic greater than 50 suites throughout three ranges and introduce 4 new reserved seat membership experiences to incorporate the Tiger’s Terrace, 1892 Club, 1892 Legacy Club, and Heisman Founder’s Club. Two new access-pass membership experiences shall be launched – the Kick Six Field Club and Pat’s Place.

“Auburn creates an exceptional student experience by providing students the spaces, resources and opportunities they need to gather, connect and engage with each other,” stated Auburn Senior Vice President of Student Affairs Dr. Bobby Woodard stated. “By dramatically expanding student life space in the heart of campus, we answer a growing demand for places where students can celebrate milestones, build community and take part in the traditions that shape Auburn.”

Positioned between Jordan-Hare Stadium and historic Petrie Hall, the brand new North Plaza will create a brand new entrance door to each the stadium and campus. Designed as a mix of inexperienced area, brick and hardscape, the plaza will present an inviting place for college kids to assemble, research and host occasions whereas enhancing gameday arrival, circulation and vitality. It will strengthen east-west campus connectivity, enhance walkability and function the first entry level to Shug’s Food Hall.

“By prioritizing adaptability, the project enables consistent, multi functional use throughout the calendar year,” Auburn Board of Trustees Facility Committee Chair Zeke Smith stated, “The design encourages flexibility, durability and shared use, ensuring these spaces can support a wide range of academic, event and operational needs while strengthening the overall campus framework for decades to come.”

In September 2024, the Board of Trustees awarded preliminary approval of the Jordan-Hare Stadium north finish zone multi-use facility challenge, and in February 2025 gave approval for the architect and development supervisor. HOK Architects of Kansas City, Missouri, was chosen as architects and Robins & Morton of Birmingham, Alabama, as development supervisor. CDFL Architects + Engineers and Workshop Architects are serving as affiliate architects.

“This is an unbelievable day for the Auburn Family. I want to thank the Board of Trustees, President Roberts and John Cohen for their leadership and vision in making this happen,” Auburn Head Football Coach Alex Golesh said. “The Jordan-Hare North Project will be an elite space that serves the entire Auburn community 365 days a year. Jordan-Hare is the best gameday environment in the country, and this project is going to take that experience to a completely different level. It’s a great time to be an Auburn Tiger. War Eagle!”

Phase 1 of the challenge was accomplished previous to the 2025 soccer season with the completion of the north finish zone videoboard set up. The videoboard supplied enchancment to the gameday expertise most notably for south finish zone patrons, together with the coed part, giving them a transparent view of the brand new videoboard.

“Spaces like this make it easier to show up, get involved and lead,” Auburn University Student Government Association President Willis Orr stated. “Campus collaboration helped shape a project that reflects what students need, and adding spaces for meetings, events and organization programming creates more opportunities to participate and stay connected on campus.”

The introduction of this challenge additionally marks the general public launch of a brand new fundraising marketing campaign, “Ever Auburn,” which started after preliminary board approval in 2024.

The marketing campaign title attracts its inspiration from a quote by former Auburn University President Dr. Ralph Brown Draughon, who stated, “Owing much to the past, Auburn’s mission makes it greater debt ever to the future.”