Atiba Jefferson at Rady Children’s: Skate Pictures Occasion

Skateboard tips in a hospital? While medical doctors would possibly advocate in opposition to that proper off the bat, they have been very happy to permit it and encourage it to brighten the spirit of a fortunate group of younger sufferers at Rady Children’s Health this month.

It’s precisely the form of “high-energy” vibe photographer Atiba Jefferson dropped at Seacrest Studios, a particular inventive location throughout the hospital and accessable to these present process remedy.

On April 9, the world-renowned skateboarding and portrait artist, in addition to a Canon Explorer of Light, teamed up with Canon USA and the Ryan Seacrest Foundation to show what would have been a traditional afternoon right into a high-energy masterclass in creativity for sufferers in Orange County.

The motion befell in Rady’s specifically outfitted studio, with tools offered by Canon and the Ryan Seacrest Foundation’s dynamic partnership that provides children dealing with hospital therapies a enjoyable and artistic outlet.

The afternoon started with the “Photos in Motion” contest awards, a pleasant competitors to attempt to seize the proper motion shot. Jefferson, who has spent many years photographing icons on the skate park to on the skilled basketball courtroom, served as visitor choose of the work, which the members had captured utilizing offered Canon gear.

Art gallery fashion prints have been created utilizing the Canon PIXMA PRO-200S photograph printer, then Jefferson topped the winner, who took dwelling a premium swag bag that included a Canon SELPHY QX20 printer.

As Jefferson underscored to the group, pictures is about “capturing a moment in time that will never happen again.”

Then, the room was reworked right into a stay photoshoot set, full with skateboards and high-speed shutters. Staff member Josh Castaneda carried out skate tips proper there within the room whereas Jefferson taught the children find out how to freeze the motion utilizing the Canon EOS R5 Mark II.

Then, it was time for the actual magic: Jefferson handed the cameras over to the younger members. Under his mentorship, they stepped behind the lens, getting a hands-on tutorial on find out how to body pictures and set off the shutter like professionals.

“Watching our patients step behind the camera, learning from a world-class photographer, and seeing their ideas come to life was truly powerful,” mentioned Kathryn Burton of Rady Children’s Health. “Experiences like this bring joy and build confidence.”

An Inspiring Partnership

Since 2024, Canon has been the official imaging companion of the Ryan Seacrest Foundation, outfitting studios throughout the nation with top-tier cameras and printers. For Sammy Kobayashi, President and CEO of Canon U.S.A., the occasion was an ideal instance of how imaging can “inspire and transform.”

“Seeing these resilient young creators mentored by Atiba Jefferson and using Canon technology to capture their unique perspectives is truly moving,” mentioned Kobayashi.

The afternoon wrapped up with a Q&A the place Jefferson shared unbelievable tales from his profession, leaving the younger creators with one predominant takeaway: maintain chasing your inventive passions, regardless of the place you might be or what challenges you face.