Dyson’s again with a travel-size Supersonic hair dryer

Ten years in the past, Dyson kicked off the hair gadget arms race with its $400 Supersonic hair dryer. Today, it’s again with a barely smaller and cheaper travel-size model.

As the identify suggests, the $299.99 Supersonic Travel is supposed for individuals on the go — whether or not that’s a enterprise journey or a jaunt to the fitness center earlier than work. Dyson claims that it’s 32 p.c smaller, 25 p.c lighter, and able to becoming in purses and carry-on baggage. It makes use of the identical fundamental tech because the Supersonic, although it now robotically adapts voltage to the nation you’re in. And people who already invested within the unique Supersonic don’t have to fret about shopping for new attachments. The new hair dryer is backwards suitable. (Otherwise, the varied attachments are offered individually.)

Technically, this isn’t the primary Supersonic replace. In 2024, Dyson launched the $569.99 Supersonic r, which was geared toward skilled hairstylists earlier than finally trickling right down to customers final 12 months. That hair dryer had a a lot slimmer design to alleviate wrist ache, in addition to RFID attachments that robotically adjusted warmth and airflow.

Since the Supersonic arrived on the scene, Dyson has gone all in on hair. That contains a number of variations of the viral Airwrap roller, Corrale straightener, and Airstrait wet-to-dry hair straightener. Its numerous hair devices (and their premium value tags) have loved viral recognition amongst magnificence influencers, spurring an inflow of dupes just like the Shark Flexstyle. (Because in fact Dyson isn’t the one vacuum maker that’s found hair devices additionally make the most of airflow.) L’Oréal additionally not too long ago acquired into the hair tech recreation with the Colorsonic hair-dye wand, plus its personal AirLight Pro hair dryer and Light Straight flat iron.

Oddly sufficient, Dyson’s magnificence journey has since expanded past devices, too. It additionally now makes hair oils, serums, styling lotions, and scalp remedies.