Loro Piana Extra Bag by Adrien Dubost: scale with out redesign

Shot for Lampoon Meccano, Adrien Dubost locations the Extra Bag in an industrial set, isolating its type amongst metal buildings and reflective surfaces to check proportion, materials, and building

Shot by Adrien Dubost for Lampoon Meccano, the Extra Bag is faraway from any narrative of use and positioned inside a managed, industrial setting. Tubular metal, reflective planes, calibrated colour fields. The object is remoted and examined towards different constructed parts. It is just not staged as an adjunct. 

When Loro Piana launched the Extra Pocket in 2019, the operation was discount: a compact leather-based type outlined by proportion and containment. The Extra Bag enlarges that object with out altering its grammar. The passage is dimensional. Geometry stays unchanged. Capacity will increase.

This shift modifies use whereas leaving notion intact. The bag strikes throughout contexts—day, journey, night—with out adapting its type. It doesn’t tackle the construction of bigger equipment. Its horizontal proportion stays dominant, nearer to a case than to a tote. The quantity reads as steady, with out segmentation or hierarchy.

Material reinforces this continuity. The calfskin is handled to behave like textile: tender, matte, responsive to the touch. This is just not an aesthetic reference to cloth however a structural translation of it. The floor holds colour with out distinction, absorbs gentle, avoids any reflective emphasis. Construction follows a logic of subtraction. Stitching traces the perimeters with out highlighting them. Hardware is diminished and built-in. The lock ingredient aligns with the article slightly than interrupting it. There isn’t any exterior branding. Recognition is dependent upon proportion, on materials, on the consistency of execution.

TEAM pictures Adrien Dubost, set design Sophear Van, gentle assistant Pete Hawk.

Thanks to 37.2 Paris