Lifestyle Marketing and Membership Govt

Company Description

Let your ardour fly!

We’re proud to be one of many world’s main airways. Our repute is constructed on a protracted monitor document of success, an ongoing dedication to our residence Hong Kong, and on the supply of customer support that’s straight from the guts.

All of that is potential as a result of our gifted individuals who share our ardour for aviation and our dedication to being the perfect. Our world household can open up a world of alternatives for you. This implies that your first function at Cathay Pacific received’t be your final. It might take you anyplace. Join us and uncover simply how far you may go!

Role Introduction

This place holder helps the event and execution of regional advertising and marketing initiatives to drive consciousness, consideration, and utilization of the Cathay membership programme and the Cathay life-style model producing income and attaining industrial targets for each the Travel and Lifestyle strains of enterprise

Key Responsibilities

Lifestyle Marketing

• Support the Lifestyle & Marketing membership Marketing Manager in planning and executing regional life-style advertising and marketing initiatives to drive consciousness, consideration and utilization of Cathay’s life-style choices
• Coordinate the regional life-style advertising and marketing calendar, together with marketing campaign planning, content material growth and asset administration (e.g., EDMs web site content material, advertising and marketing supplies)
• Develop and implement regional and native life-style campaigns and adapt world initiatives to replicate regional market alternatives and partnership priorities.
• Collaborate with life-style companions and native groups to ship built-in advertising and marketing actions aligned with enterprise aims
• Support the event of life-style content material and storytelling throughout owned and paid channels
• Ensure advertising and marketing actions are culturally related and aligned with model tips
• Support price range monitoring for life-style advertising and marketing initiatives

Membership Marketing

• Support regional membership advertising and marketing initiatives aimed toward strengthening member activation and engagement, and programme consciousness
• Recruit new members to extend recognized buyer base
• Assist in planning and executing of member communications
• Support native groups in high-value member occasions
• Support evaluation of membership efficiency and supply suggestions to reinforce activation and engagement

Partnerships

• Develop, plan and execute end-to-end advertising and marketing campaigns with life-style companions

Agency Management

• Partner with native businesses to ship marketing campaign ideas by means of to execution together with efficiency evaluation and figuring out areas for enchancment
• Ensure that each one materials and content material printed inside the area meets Brand Guidelines and are compliant with native laws

Insights Gathering

• Conduct regional market intelligence on competitor actions and client development monitoring and translate them into actionable gadgets.
• Monitor marketing campaign efficiency and supply insights to optimise effectiveness and enhance engagement outcomes
• Create viewers segments utilizing recognized or anonymized member information
• Perform information operations, reminiscent of, however not restricted to bonus miles crediting calculations, to assist member engagement initiatives

E&A

• Emergency and Accident and Crisis Response duties as required

General

• Any different cheap activity as requested

Requirements

Academic Qualifications

• Tertiary schooling in Marketing, Communications, Business, or associated self-discipline

Knowledge, Skills, Training and Experience

• Minimum 1-2 years of sensible expertise in a advertising and marketing function
• Fluent in spoken and written English
• Experience in company administration and companion administration
• Good advertising and marketing sense, good grasp and understanding of selling insights
• Good staff participant and powerful interpersonal expertise, artistic, dynamic and modern
• Good organisational expertise with the flexibility to handle a number of tasks whereas sustaining high quality and timelines
• Independent, detail-oriented, and capable of work beneath strain and meet deadlines
• Adaptable and resilient, with the flexibility to navigate change and evolving enterprise priorities

Benefits

Be a part of the Cathay Pacific household and be a part of a dynamic staff tradition working for one of many world’s Top Global Airlines.

Make essentially the most of your go away and make the most of journey business reductions together with airfares, inns, excursions and automotive rent.

Fly excessive with profession growth alternatives to diversify your expertise and expertise inside the Cathay Pacific household

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal information supplied by job candidates will likely be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment functions solely. Candidates not notified inside eight weeks might think about their software unsuccessful. We maintain information of your information for not than is critical for the aim for which we obtained them and some other permitted linked functions. If your software is unsuccessful, we’ll maintain your particulars on file for so long as is critical to course of your software or for the needs of additional job alternatives in case you comply with such longer intervals.

Only purposes from candidates with a canopy letter and the suitable to work in Malaysia with out restrictions or sponsorship will likely be thought-about.