Chow Tai Fook Jewellery Unveils Home-Décor Line Chow Tai Fook Home, Redefining Luxury Way of life Experience Forward of World Flagship Store Grand Opening in Hong Kong | Corporate

 Debut tableware assortment developed in collaboration with Bernardaud, a famend French porcelain maison increasing the model’s luxurious life-style universe

(Hong Kong, 27 April 2026) Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook Jewellery Group”, the “Group” or the “Company”; SEHK inventory code: 1929), the worldwide Chinese luxurious group constructed on an almost century-long legacy of belief and innovation, at present introduced its enterprise past jewelry – the launch of Chow Tai Fook Home, a brand new luxurious home-décor line. The unveiling, forward of the grand opening of the Group’s first international flagship retailer on Canton Road, Tsim Sha Tsui in mid-May, marks a milestone within the Group’s model transformation journey.

Since embarking on a holistic model transformation in 2024, the Group has sharpened its give attention to elevating buyer expertise by newly designed shops and a differentiated product portfolio. These twin launches deepen the Group’s dedication to complement buyer engagement and lengthen its relevance to a broader spectrum of discerning shoppers worldwide.

 

Ms Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group, mentioned, “The opening of our global flagship store and the debut of Chow Tai Fook Home mark a defining moment in our brand’s ongoing transformation. For nearly a century, Chow Tai Fook Jewellery has been a custodian of exceptional Chinese craftsmanship, and Chow Tai Fook Home represents a natural evolution of that heritage — bringing our artistry into the everyday lives of our customers. By entering the home-décor category, we are broadening the meaning of Chow Tai Fook and reinforcing our stature as a leader in the global luxury market.”

 

Debut Chow Tai Fook Home Tableware Line in Collaboration with Bernardaud

 

Chow Tai Fook Home represents a major strategic extension of Chow Tai Fook Jewellery into elevated on a regular basis residing. As the primary international Chinese luxurious group to enter the luxurious dwelling class, the Group is bringing its mastery of high-quality craftsmanship to things designed to complement dwelling décor. Developed in collaboration with internationally acclaimed model, Bernardaud – the venerable French porcelain maison – Chow Tai Fook Home’s tableware collections,  Rouge and Ginkgo, convey collectively world-class artisanal traditions with a up to date design language. This growth reinforces the Group’s positioning within the international luxurious panorama, whereas integrating the model extra deeply into clients’ every day lives.

 

Dazzled by Heritage Pavilion and Gold Ginkgo Tree

 

The Group’s first international flagship retailer, which soft-launched in February, occupies a major location on Canton Road, Tsim Sha Tsui, Hong Kong’s iconic luxurious vacation spot. Conceived because the Home of Chow Tai Fook, the idea frames the model’s historical past and craft as the purpose of origin for the shop. With the house harmonising the model’s signature ‘Chow Tai Fook Timeless Red’ with the heat of pure wooden, it creates an atmosphere that’s refined and welcoming.

 

At the brink of the shop, a Heritage Pavilion chronicles the model’s journey since its founding in 1929, celebrating Chow Tai Fook Jewellery’s pioneering position within the trade and its dedication to preserving historical gold crafting traditions – together with chasing and filigree – developed in collaboration with main cultural and educational establishments.

 

Commanding over the doorway is the model’s signature Gold Ginkgo Tree, which stands 2.1 metres tall and a couple of.3 metres vast, is adorned with roughly 3,500 pure gold leaves, weighs round 40 kilograms, handcrafted by almost 50 grasp craftsmen in near 60,000 hours, and accomplished in 2016. Enduring by the ages, the gingko tree stands as an emblem of resilience, grace and blessing. For almost a century, Chow Tai Fook Jewellery has embodied the identical spirit – consistently evolving, but timeless in its craft.

 

An Immersive Luxury Experience

 

Beyond the Heritage Pavilion, the flagship retailer is thoughtfully zoned to current the Group’s iconic collections – together with CTF Rouge, CTF Joie, Chow Tai Fook Palace Museum and HUÁ Collections – curated to replicate particular person tastes and events. At the center of the shop, the model introduces “Charm Your Path”, an interactive personalisation expertise making its Hong Kong debut. Drawing on Myers-Briggs Type Indicator (MBTI) persona sorts alongside Chinese zodiac symbolism, astrological which means and private type preferences, clients can create bespoke attraction bracelets. The retailer additionally options High Jewellery, HEARTS ON FIRE collections, a devoted bridal zone for {couples}, and a personal VIP zone.

 

By weaving collectively the model historical past, spatial magnificence and interactive discovery, Chow Tai Fook Jewellery is redefining the luxurious expertise, setting a brand new benchmark for Chinese luxurious on the worldwide stage.

 

 

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Chow Tai Fook Jewellery Group Limited

Since its founding in 1929, CHOW TAI FOOK, the flagship model of Chow Tai Fook Jewellery Group, has been celebrated for its daring designs and meticulous consideration to element. Our dedication to innovation and craftsmanship has made us synonymous with excellence, worth, and authenticity.

 

As the worldwide Chinese luxurious group, we mix up to date designs with conventional strategies to create timeless items. Each assortment displays our clients’ tales and lives, celebrating their particular moments. We aspire to encourage and captivate generations to return, weaving the story of CHOW TAI FOOK into their very own.

 

Our model portfolio consists of the enduring CHOW TAI FOOK flagship model, HEARTS ON FIRE, ENZO, and MONOLOGUE, providing all kinds of merchandise that additionally consists of an increasing vary of cutting-edge IP collaborations. With over 5,000 shops worldwide, we provide a seamless consumer journey throughout all touchpoints that features a community throughout China in addition to a rising variety of international places.

 

Chow Tai Fook Jewellery Group Limited (SEHK: 1929) has been listed on the Main Board of the Hong Kong Stock Exchange since December 2011. We are dedicated to delivering sustainable long-term worth for our stakeholders by regularly enhancing earnings high quality and driving greater worth progress.

 

 

Media Enquiries:

Chow Tai Fook Jewellery Group Limited

 

Haide Ng

Associate Director, Corporate Communications
Tel: (852) 3115 4402

Email: haideng@chowtaifook.com

 

Acky Chan

Senior Manager, Corporate Communications

Tel: (852) 3115 4403

Email: ackychan@chowtaifook.com