New examine from Airbnb: Families in Poland, Czechia and Hungary want various and inexpensive lodging to journey

Parents throughout Poland, Czechia and Hungary stay desirous to journey, however rising prices and restricted entry to acceptable lodging are more and more shaping whether or not journeys occur in any respect. New analysis commissioned by Airbnb, and performed by Ipsos¹, highlights how affordability and entry to a various vary of lodging choices have gotten vital to enabling household journey throughout the area. 

Family journey stays robust, however households are more and more going through obstacles that make journeys tougher to plan and afford. Rising prices, restricted entry to acceptable lodging, and challenges to find choices that meet household wants are shaping whether or not journeys occur in any respect. Most households journey on their very own, reinforcing the significance of gaining access to lodging that provides area, privateness and the power to fulfill day-to-day wants whereas away from residence. 

Across the three markets, multiple in three dad and mom who journey (36%) say they needed to restrict or utterly hand over a household trip prior to now 12 months. This was primarily resulting from excessive prices: 60% of those that modified their plans level to rising bills, together with the general price of the journey (34%), lodging (24%) and transport (21%). At the identical time, greater than half of oldsters (54%) report difficulties with lodging when planning or reserving journeys with youngsters (associated to both affordability, availability or match to household wants).

Families stay desirous to journey

Despite these challenges, households proceed to journey extensively. Large cities stay among the many most typical locations, round 80% of households who journey have visited a metropolis within the final 12 months. At the identical time, rural journey stays in style amongst households and is visited by over two-third (69%) of the travelling households. Trips fluctuate in size, with many households combining longer stays of round every week with shorter breaks, reflecting the necessity for versatile journey choices.

In Poland, for instance, 83% of oldsters who travelled, visited giant cities prior to now 12 months, with the same share touring smaller cities and 63% spending time within the countryside. Family journeys most frequently final round every week, with 41% of Polish dad and mom reporting stays of seven–10 nights, though shorter journeys of 4–6 nights (28%) and weekend breaks (7%) are additionally widespread.

A various lodging supply issues for households

When selecting the place to journey, households prioritise sensible issues. Accommodation worth ranks among the many high three standards for 35% of oldsters, alongside climate (37%) and entry to child-friendly infrastructure reminiscent of playgrounds (37%).

Family journey wants fluctuate extensively, and what makes a keep appropriate goes far past worth alone. While some dad and mom prioritise facilities reminiscent of entry to swimming swimming pools or on-site meals, many place larger worth on sensible options like absolutely geared up kitchens (38%), non-public outside area (36%), and separate bedrooms (35%), which supply the area and suppleness wanted for a snug journey. To make journey actually accessible, households want a broad vary of lodging choices that replicate these differing preferences.

These wants are mirrored in how households select lodging. They depend on a mixture of choices, with each accommodations and whole residences or homes extensively used, underlining the significance of gaining access to various sorts of stays. This is obvious in reserving behaviour: While 74% of travelling households stayed in a resort or resort room, 65% additionally rented a whole condominium or home, highlighting the significance of a diverse lodging supply for households. Online platforms play a key function in serving to households discover these choices, significantly when trying to find residences and homes that higher match their wants and budgets.

This range is very vital as 25% of oldsters cite a scarcity of family-friendly choices as a key barrier, reinforcing the necessity for a broad and versatile lodging supply that may assist completely different household journey wants.

As price pressures proceed, making certain entry to a various and inexpensive lodging supply shall be important to protecting household journey accessible throughout the area.

“Families across Poland, Czechia and Hungary continue to travel, but rising costs and limited access to suitable accommodation are increasingly shaping how and whether trips happen,” stated Małgorzata Kacprzyk, Senior Public Policy Manager CEE, Airbnb. “This is why affordability and inclusivity must be at the centre of how we think about family tourism going forward. Policymakers need to take into consideration how regulation impacts access to accommodation, ensuring it supports a diverse range of options that meet real family needs. A more inclusive accommodation market is essential to keeping travel accessible for families of all sizes and circumstances.”

¹ About the Study

The outcomes are based mostly on a survey of 1,500 dad and mom aged as much as 60, every with at the very least one youngster beneath the age of 14, throughout Poland, Czechia and Hungary, who had travelled with their youngsters utilizing paid lodging prior to now 12 months. The survey was commissioned by Airbnb and performed by Ipsos in March 2026.  Data was collected by on-line interviews (CAWI). Poland accounted for a share of 60% of the weighted pattern in whole CEE outcomes.  The examine explored how and the place households travelled, how they booked lodging, their preferences and expectations, in addition to the important thing obstacles they confronted and the options they thought-about important for a family-friendly keep. All information on this press launch is predicated on this survey.

About Airbnb

Airbnb was born in 2007 when two Hosts welcomed three friends to their San Francisco residence, and has since grown to over 4 million Hosts who’ve welcomed greater than 1.4 billion visitor arrivals in virtually each nation throughout the globe. Every day, Hosts supply distinctive stays and experiences that make it potential for friends to attach with communities in a extra genuine method.