Switzerland Tourism Joins the World Travel & Tourism Council as a Destination Partner

The World Travel & Tourism Council (WTTC) is happy to welcome Switzerland Tourism (ST) as a Destination Partner.

Switzerland Tourism is the nationwide vacation spot advertising organisation chargeable for selling Switzerland as a journey vacation spot. Working in partnership with the tourism trade and the general public sector, it positions Switzerland worldwide as a high-quality, sustainable and year-round vacation spot for leisure and enterprise journey.

Headquartered in Zurich, ST is energetic in 35 workplaces inside 21 supply markets throughout Europe, the Americas, Asia and the Middle East. In complete, the organisation has round 280 staff, akin to 255 full-time equivalents (FTEs).

Gloria Guevara, WTTC President & CEO, stated: “We are delighted to welcome Switzerland Tourism as a Destination Partner of WTTC. Switzerland is known for its unique alpine landscapes, rich cultural heritage, and wide range of year-round experiences for both leisure and business travellers. We look forward to working together to support sustainable tourism growth and further strengthen Switzerland’s position as a high-quality destination on the global stage.”

Martin Nydegger, CEO of Switzerland Tourism, stated: “Joining WTTC enables Switzerland Tourism to engage more closely with global tourism leaders, contribute Swiss perspectives to international discussions, and help advance a tourism sector that is sustainable, resilient and economically strong. As a nationally mandated, but independently managed body co-financed by taxpayers and industry partners, Switzerland Tourism wants to benefit from WTTC’s industry-led ecosystem, which facilitates direct engagement with global business leaders.”

As a Destination Partner, Switzerland Tourism underscores its dedication to worldwide collaboration and to shaping a sustainable, aggressive future for world tourism, whereas selling Switzerland as a must-visit vacation spot worldwide.

^ENDS

^{About the World Travel & Tourism Council}

^{The World Travel & Tourism Council (WTTC) represents the worldwide Travel & Tourism personal sector. Members embrace greater than 200 CEOs, Chairs and Presidents of the world’s main journey & tourism firms from all geographies and industries.}

^{For greater than 30 years, WTTC has been dedicated to maximising the inclusive and sustainable development potential of the Travel & Tourism sector by partnering with governments, locations, communities, and different stakeholders to drive financial improvement, create jobs, cut back poverty, and foster peace, safety, and understanding in our world.}

^{About Switzerland Tourism (ST)}

^{ST is a federal company beneath public regulation tasked with selling home and worldwide demand for Switzerland as a vacation, journey, and congress vacation spot. The improvement and implementation of promoting programmes to generate demand and profile Switzerland’s tourism model, each nationally and internationally, make up its core actions. ST works in shut collaboration with the Swiss tourism trade, which contributes about half of its price range. The different half comes from federal funds.}