The 2026 Creative 100: Brand Innovators Profitable With Playful Moments

Michael Aguilar
Global Head of Artist & Industry Relations, Red Bull

Man of many abilities: The 46-year-old has already lived many lives: from competing within the 2004 Olympics as a hurdler for Belize to artistic and model strategist for rapper/singer Lupe Fiasco, to one-half of the hip-hop duo Kidz within the Hall. 

Earning his wings: Aguilar is taking his abilities to Red Bull as a advertising guru, collaborating with artists, labels, execs and others to construct artist packages throughout greater than 60 markets. For the previous 12 months and a half, the Austria-based artist referred to as Double 0 has overseen outreach, onboarding, and partnership execution for the vitality drink, creating sustainable and mutually helpful relationships.

Samuel Ross
Global Creative Director, Whoop

New heights: The designer’s SR_A studio has married design and performance for manufacturers like Apple, Kohler, and Nike. This 12 months, he added efficiency innovation to his roster. For his multi-year partnership with the health tracker Whoop, Ross launched a buzzy new efficiency line known as Project Terrain. The capsule assortment, which included personalized bands and attire, bought out in simply two days. 

Other highlights: Ross additionally celebrated his fourth restricted version launch with the Swiss luxurious watchmaker Hublot (a subsidiary of LVMH) and did a two-season assortment with Zara. His experience nabbed him an Elle Deco 2025 International Design Award.