From power to gaming: How AWS is fuelling innovation throughout Polish industries

The newest Unlocking Poland research confirms the momentum, with AI adoption reaching 48% and cloud adoption climbing to 61%, making Poland one in all Europe’s fastest-moving digital economies for the second 12 months working.

“Poland faces an enormous opportunity in AI, and we see growing digital ambitions across the board — from the largest companies to fast-scaling startups and mid-sized enterprises that are increasingly competing on a global stage. Our cooperation is not just about technology — it is also an investment in the digital skills of the people who will implement and develop it. We are proud to support Polish businesses on this journey,” stated Tanuja Randery, Vice President and Managing Director for EMEA at Amazon Web Services.

Here is what that journey seems like in follow, throughout seven industries, seven very totally different firms, and one shared conviction: that the precise know-how basis modifications all the pieces.

ORLEN: Accelerating digital and power transformation

Grupa ORLEN, one of many largest power firms in Europe, has teamed up with AWS to speed up its digital and power transformation. The cooperation is constructed on leveraging trendy cloud computing applied sciences to extend operational effectivity, flexibility, and the tempo of innovation throughout the organisation. ORLEN will work with AWS on the deployment of superior cloud and AI applied sciences in addition to specialised trade options from licensed software program distributors (ISV’s), supporting key enterprise areas. A key factor of the cooperation can also be the event of ORLEN Group staff’ competencies by means of AWS coaching programmes, certifications, and know-how workshops. The growth of a multi-cloud IT atmosphere will enable ORLEN to effectively migrate techniques and choose the perfect applied sciences obtainable available on the market.

Totalizator Sportowy: Strengthening digital resilience at scale

Totalizator Sportowy, one in all Poland’s most recognisable firms and the proprietor of the LOTTO model, has signed a cooperation settlement with AWS to boost the bar on information safety and system availability. Operating for 70 years, the corporate runs one of many largest retail networks within the nation — over 29,000 factors of sale — and serves thousands and thousands of consumers by means of lotteries, on-line gaming, slot machine venues, and Poland’s solely authorized on-line on line casino. The cooperation with AWS will assist Totalizator Sportowy optimise its IT infrastructure, speed up the rollout of recent merchandise, and strengthen its means to make sure enterprise continuity. The settlement was signed on the AWS Summit in Warsaw by Beata Stelmach, CEO of Totalizator Sportowy, and Tanuja Randery, Managing Director of AWS EMEA.

4F: Scaling a Polish sports activities model

4F, a Polish sports activities model that has dressed Olympic athletes from a number of nations and operates 230 shops throughout East-Central Europe, has chosen AWS as its strategic know-how associate to energy its European enlargement. Through the AWS Migration Acceleration Program, 4F modernised its cloud infrastructure and achieved 40% value financial savings whereas constructing a platform that scales seamlessly throughout peak buying durations like Black Friday. But the cooperation goes past infrastructure optimisation. 4F is now leveraging AWS to construct AI-powered options that may remodel buyer expertise throughout each e-commerce and bodily retail shops. With 17,000 merchandise already stay on Amazon.pl and bold plans for enlargement throughout Europe, 4F demonstrates how Polish manufacturers are utilizing cloud know-how and synthetic intelligence to compete on the worldwide stage.

ElevenLabs: A Polish-founded firm going really world

ElevenLabs, the world’s main AI voice synthesis and audio platform, was based in Poland and is now valued at $11 billion, serving almost 100 million customers throughout 46 nations. The firm has signed a multi-year strategic settlement with AWS. Its music era mannequin, Eleven Music, is absolutely constructed and run on AWS infrastructure. Enterprise purchasers like Salesforce already deploy ElevenLabs voice AI by means of AWS Marketplace. It is a compelling instance of a Polish-founded firm constructing cutting-edge AI at world scale, with key workloads working on AWS.

T-Mobile Poland: AI that places folks first

T-Mobile Poland, a part of the Deutsche Telekom group and serving almost 14 million clients, constructed two AI-powered options with AWS designed to basically change the way it connects with clients. ZapytAI, constructed on Amazon Bedrock, provides consultants prompt solutions, context, and next-best-actions in actual time — chopping data search time by 40% and enhancing reply accuracy by 20 share factors. Its AI-powered Voice Analytics system, utilizing Amazon Transcribe, Amazon Bedrock, and Amazon SageMaker, analyses each buyer dialog to extract intent, sentiment, and root causes — considerably lowering churn and rising cross-sell. As T-Mobile Poland places it: “We build technology around people — not the other way around.”

PayPo: Cloud-native fintech from day one

PayPo, Poland’s main buy-now-pay-later platform and a licensed cost establishment, has been cloud-native on AWS since its founding in 2016. The firm scaled from a three-app monolith on a single server to a totally event-driven structure — processing 22.5 million transactions and 6.6 billion PLN in gross merchandise worth with 99.9%+ availability. PayPo grew from fewer than 10 folks to 289 staff, and AWS serves not simply as infrastructure however as its compliance associate by means of DORA and NIS2.

Techland: Zero Downtime for thousands and thousands of gamers

Techland, the Polish studio behind Dying Light — one of many world’s hottest zombie survival franchises — constructed its sport backend infrastructure and live-services engine on AWS. When the studio launched Dying Light: The Beast, thousands and thousands of gamers linked with zero downtime. That is what constructing on the precise basis seems like.

What all of it means

These seven tales span power, retail, voice AI, telecom, fintech, and gaming. They signify firms at very totally different phases — from a fintech that began on a single server to one in all Europe’s largest power teams. What they share is a choice to embed cloud and AI into the core of how they function, compete, and develop. Amazon has invested over EUR 10 billion in Poland since 2012, and AWS has educated greater than 100,000 folks in Poland in cloud and AI abilities. Poland has the expertise, the ambition, and — as these bulletins present — the companies prepared to steer.

More about AI and cloud adoption in Poland in Unlocking Poland’s AI Ambitions 2026, performed by Strand Partners and commissioned by AWS.