e.l.f. Cosmetics co-founder donates fortune to turn out to be a priest

He’s God a brand new gig. 

Scott-Vincent Borba, the co-founder of e.l.f. Cosmetics has ditched the multimillion-dollar excessive lifetime of hobnobbing with the new likes of Paris Hilton and Kim Kardashian to pursue priesthood. 

Donating his complete fortune — together with money, vehicles and a soft California seaside home — to charity, the “Father” to-be denounced his lavish way of life after having a come-to-Jesus second at an business celebration. 

It’s a profession shift of Prodigal Son proportions. 

Borba, 52, might be ordained as a Catholic priest in his hometown of Visalia, Calif., by the Diocese of Fresno on May 23, lastly answering the decision of clergy after ignoring it for many years to construct his magnificence empire with an estimated net worth of $3 billion. 

“I was a poster boy for luxury living,” Borba confessed to ABC7 of his hedonistic habits as a head honcho at e.l.f. An acronym for “Eyes Lips Face,” it’s a cruelty-free make-up imprint he co-created with father and son Alan and Joseph Shamah in 2004.

The model rose to renown throughout the 2010s, reaching $100 million in gross sales by 2014, per Forbes. 

And Borba, a former esthetician to A-listers akin to actress Mila Kunis, who he as soon as gave a $7,000 diamond facial, feasted on the fruits of its success till leaving e.l.f. in 2019 — lengthy earlier than Hailey Bieber offered her Rhode label to the corporate for $1 billion in 2025. 

Now a deacon and seminarian at St. Patrick’s Seminary in Menlo Park, Calif., the reformed reveler resides in a small room with nothing greater than a crucifix as wall décor. 

The Post has reached out to St. Patrick’s Seminary for remark.

“My life has been culled down to the bare minimum,” mentioned Borba, admitting, nonetheless, “I have never been happier in my life.”

That unprecedented pleasure got here after being struck with a sudden sense of distress. 

“I was at a party and I was very, very unhappy,” Borba told OSV News. “I just felt like I was empty and I was empty. I was exhausted. I was burning the candle on both ends.”

The burnout led him to wish. 

“I said, ‘God, if this is life, where all you do is work and party and do that all over again and die, then this is not the life that I think that you have made for me. But I can only change if you help me,’” he mentioned. “I said, ‘Help me … I don’t want to do this [anymore].’” 

Following his plea of contrition, Borba, then in his 40s, felt satisfied to forgo his worldly items — however he didn’t allow them to go and not using a little resistance. 

“God called me to give up everything, and I thought that meant just my cars,” he laughed. “So I had an Aston Martin convertible, and I said, ‘All right, Lord, I’m gonna sell this car, give the money to charity, and then use some other money to get myself a truck.’”

But that wasn’t adequate for the Man Upstairs, remembered Borba. “He said, ‘Give it all up.’”

Borba obeyed. 

It was an act of whole submission that got here after years of doing issues his personal manner. 

He had beforehand turned a deaf ear to the Lord’s voice within the third grade, when his mom instructed he develop as much as turn out to be a priest. 

“At Mass, she asked me to look up at the altar, and if I wanted to be the man in the robes,” Borba mentioned. “Whoever the priest was, his robes at that moment were shimmering like glitter… And I knew God was placing on my heart to become a priest.”

Unwilling to desert his personal profession plans on the time, Borba went on to varsity earlier than transferring to Los Angeles to make it huge on the earth of glam. But he believes Mary, the Mother of God, has guided him again to the church. 

“I asked Mary to stay with me, to keep me and to hold me throughout my entire life,” Borba mentioned he prayed as a baby, acknowledging that his petition had come to fruition. 

“I know that our Blessed Mother has brought me into this vocation because of her love for me and for her Son.”