World Travel Holdings Partners with Citation Capital for Continued Development in Travel Distribution

DALLAS and FORT LAUDERDALE, Fla., May 13, 2026 /PRNewswire/ — World Travel Holdings (“the Company”), a number one technology-enabled firm on the heart of the cruise distribution ecosystem, in the present day introduced the completion of a strategic funding from Citation Capital (“Citation”), a non-public fairness agency specializing in partnering with founder- and family-led companies. World Travel Holdings’ Co-Founders and Co-CEOs, Jeff and Brad Tolkin, will proceed to carry important possession curiosity and lead day-to-day operations.

Established in 2005, World Travel Holdings is an asset-light demand aggregation platform encompassing blue-chip loyalty, membership and rewards companions, franchise businesses throughout North America, and owned manufacturers. The Company generates over $2.5 billion in annual reserving quantity, supported by long-standing B2B non-public label partnerships averaging greater than 15 years, a community of greater than 2,000 franchise businesses, and a diversified portfolio of owned manufacturers. World Travel Holdings makes cruise—a posh client class to market and repair—turnkey for its companions’ customers via an built-in stack of expertise, advertising and marketing, and conversion capabilities that produce outcomes solely together.

As one of many largest journey distributors in North America and proprietor of main franchise manufacturers together with Dream Vacations and CruiseOne, World Travel Holdings sits on the intersection of some of the sturdy, rising, and integral segments of the journey business. This power is mirrored in world cruise passenger volumes hitting a document 37.2 million in 2025, with practically 90% indicating they intend to sail once more, in line with the Cruise Lines International Association. The Company’s multi-channel platform, underpinned by proprietary expertise, has delivered scale, enticing unit economics, and demonstrated resilience throughout market cycles.

“This partnership marks an exciting new chapter for World Travel Holdings,” mentioned Jeff Tolkin. “Over more than two decades, we have built a platform that serves blue-chip partners, franchisees, and travelers through a combination of proprietary technology, deep supplier relationships, and differentiated distribution capabilities. We believe Citation is the right partner to help us continue to scale.”

“What I am most proud of is our team,” mentioned Brad Tolkin. “Many of our colleagues have been with World Travel Holdings for more than 20 years, and their expertise across cruise, technology, and partner relationships is the foundation of everything this platform does. We are excited to partner with Citation as we continue to invest in our people and build on what we have created together.”

“Jeff and Brad have built an exceptional business alongside a highly experienced management team, serving a large and growing segment of consumers who are increasingly prioritizing real-life, high-quality travel experiences,” mentioned Lydie B. Hudson, Co-Founder and President of Citation. “We look forward to partnering with Jeff, Brad, and the full World Travel Holdings team to build on this momentum and meet growing demand.”

“World Travel Holdings represents Citation’s fourth investment and is a strong complementary addition to our portfolio. Its scaled, asset-light, multi-channel model and deep supplier relationships uniquely position the Company to capitalize on sustained demand for premium experiences. Our focus is on continuing to capture this growth and we are excited for a strong partnership with the founders and entire leadership team,” mentioned Tiffany Okay. Hagge, Founder and Managing Partner of Citation.

This partnership displays Citation’s technique of investing in established, founder- and family-led middle-market companies, supporting their continued progress whereas preserving their legacies. World Travel Holdings joins Citation’s diversified portfolio of providers and client corporations, together with Cibo Vita, Aptive Environmental and Gallo Mechanical.

About Citation Capital
Founded in 2023 by Tiffany Okay. Hagge and Lydie B. Hudson, Citation is a subsequent technology non-public fairness agency specializing in mid-cap management buyout investments within the providers, industrial and choose client sectors throughout North America. With a powerful observe document of partnering with founder- and family-led companies, the Citation staff continues to construct upon its investments in companies with defensible market potential, whereas preserving and compounding the legacies of households and founders. Citation is constructed on shared values and our relentless deal with efficiency, producing worth via a hands-on, differentiated strategy. Citation is headquartered in Dallas, TX, with an workplace in Greenwich, CT. For extra info, go to Citation.Capital.

About World Travel Holdings
World Travel Holdings is likely one of the nation’s largest journey distributors and an award-winning leisure journey firm. The Company sells cruises, villas, resort holidays, resort day passes and luxurious journey providers via a portfolio of practically 40 owned manufacturers and private-label partnerships with main journey suppliers – together with many main U.S. airways, prime resort manufacturers and outstanding companies. World Travel Holdings additionally operates top-rated journey company franchise networks beneath the Dream Vacations and CruiseOne manufacturers and has a world presence, together with a United Kingdom division working a number of cruise manufacturers. The Company is headquartered in Fort Lauderdale, Fla. For extra info, go to WorldTravelHoldings.com.

Media Contacts
Citation
Prosek Partners
[email protected]

World Travel Holdings
Angie Ranck
[email protected]

SOURCE Citation Capital, LLC