CUPRA unveils Raval: the brand new full electrical mannequin mixing design and life-style

The challenge to convention led by CUPRA continues with the launch of the new Raval model, fully electric and named after one of Barcelona’s most iconic and creative neighborhoods. CUPRA Raval combines high performance dynamics, striking lines and customizable elements that reflect the brand’s increasingly distinctive identity, marking the beginning of a new era for CUPRA, shaped by electrification, radical design and contemporary lifestyle.

The Raval model also marks a symbolic moment for CUPRA, as it is the brand’s first fully electric vehicle produced in Martorell, the company’s headquarters and the core of its electric mobility strategy. Its global debut took place through “Follow the CUPRA”, a widespread experience that involved six major European cities with urban unveilings, live performances and concerts. More than 30,000 people attended the events, confirming the brand’s ambition to build a direct connection with new generations through music, community and urban culture.

Barcelona became a stage for innovation and creativity where, during the two-day presentation, CUPRA embodied its evolution beyond the automotive world by creating a true lifestyle ecosystem integrating fashion, design and contemporary culture. Two initiatives helped expand the CUPRA universe: the collaboration with MAM, the independent Barcelona-based fashion brand known for its futuristic and genderless approach, whose experimental and forward-thinking aesthetic reflects CUPRA’s design language; and CUPRA Scent, the fragrance developed together with LUCTA, conceived to translate the brand’s identity into an immersive and multisensory experience.

This innovative, multisensory and experiential spirit found its ultimate expression through the CUPRA Design House, presented during Milan Design Week 2025: a space dedicated to experimentation, collaborations and creative cross-pollination, structured around the three areas CUPRA Collection, CUPRA Collabs and CUPRA Beyond.

Within this context, CUPRA Raval fully embodies the brand’s ideals and the way it is redefining its value system: rebellious, authentic and constantly evolving. A car that reflects not only the future of automotive design, but also the way CUPRA mirrors contemporary culture, interpreting cultural shifts and the lifestyle of new generations.