Forward of The Ivors, UMPG celebrates artwork of songwriting with launch of way of life model The Word Dept | Publishing

Universal Music Publishing Group has launched The Word Dept, a brand new curated way of life model devoted to celebrating the artwork of songwriting. The model creates attire, equipment and different merchandise.

The Word Dept launched with a restricted bespoke capsule activation accessible solely in-store at UMusic Shop Camden, as a part of a celebration this week to coincide with Ivors Week. The annual ceremony honouring the craft and cultural influence of songwriters and display composers takes place on Thursday (May 21).

Each limited-edition collectable shirt visibly credit the songwriter and options totally licensed lyrics as a central design factor. 

UMusic Shop Camden will this week host a particular takeover, remodeling the retail house into an immersive tribute to the songwriters behind a few of Britain’s most influential and iconic music.

It can be “shining a spotlight on the creative voices behind the songs during one of the most significant weeks in the music calendar”, in keeping with the announcement.

We are excited to present followers the chance to showcase the phrases and songwriters that encourage them, proudly as a badge of honour

Alix Kram

The takeover options:  

• A songwriter-curated vinyl set up – a specifically chosen assortment of landmark albums, inviting visitors to rediscover data by the lens of songwriting. 

• A dwell, in-store screen-printing expertise with The Word Dept, celebrating a number of the most iconic lyrics in British music, that includes work from artists together with The Cure, Elton John & Bernie Taupin, Richard Ashcroft, Joy Division and Franz Ferdinand. 

• In-store content material and unique activations and playlists celebrating the artwork of songwriting. 

“These songs have become a cherished part of people’s lives, shaping memories and soundtracking experiences for multiple generations, while helping to define British and global music culture,” stated Alix Kram, head of promoting, UMPG. “The Word Dept recognises the songwriters behind those words and celebrates the lasting impact their work continues to have on culture and everyday life. We are excited to give fans the opportunity to showcase the words and songwriters that inspire them, proudly as a badge of honour.”

 

 

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