Photograph & Video | Graphic Requirements

Video Best Practices

Videos are a broadly used medium and influential model asset. They assist seize the viewers’s consideration, promote an emotional connection, and create real and genuine communications that reinforce our model.

They ought to at all times illustrate optimistic UC Davis Health affected person engagements, training, analysis, and wholesome outcomes whereas following UC Davis Health model requirements and visible identification pointers.

Purpose and Approach

Videos ought to have a transparent purpose and inform a concise, compelling story. Content ought to be visually participating, constant in tone and messaging, and aligned with UC Davis Health model requirements. Keep movies quick, easy, and emotionally participating.

Subjects and Consent

Always embody individuals to convey authenticity and relatability. Buildings or expertise ought to solely seem when paired with significant human interplay. Proper consent is required for anybody featured — particularly sufferers and households — to satisfy authorized and privateness necessities.

B‑Roll

Use B‑roll so as to add depth and visible curiosity. Capture a mixture of large, medium, and shut pictures, and keep away from over‑reliance on speaking heads. Supplemental visuals ought to help the story, not distract from it.

Copyright

All photographs, graphics, and music should be correctly licensed or accepted to be used. Copyright legal guidelines apply to any publicly posted video, and unapproved property can’t be used.

Lighting

Use lighting deliberately to maintain give attention to the topic. Natural gentle is most popular, and shade temperature ought to stay constant. Avoid harsh shadows, reflective backgrounds, and distracting environments.

Audio and Music

Audio should be clear and clear, particularly for interviews. Avoid noisy places that intervene with sound high quality. Music can improve a video however ought to match the context and stay refined and supportive, not overpowering.

Style Considerations

Role of Video at UC Davis Health

Video is a key storytelling and communication instrument used to share data, educate audiences, and reinforce the UC Davis Health model. Consistency in fashion, high quality, and messaging is crucial.

Brand Consistency

All movies ought to align with established visible identification and model pointers. This consists of constant tone, manufacturing high quality, and presentation throughout all UC Davis Health video content material.

Patient Education Videos

Patient training movies are designed to simplify advanced well being data and assist sufferers perceive care directions, procedures, and situation administration. These movies ought to observe particular requirements and use accepted templates to make sure readability, accessibility, and model alignment.