S’porean named finalist in Icelandair’s world marketing campaign for a ‘really bad photographer’

SINGAPORE – One Singaporean has been shortlisted by Icelandic flag service Icelandair in its world seek for a “really bad photographer”.

Mr Mikael, 24, is amongst 13 finalists from cities together with Zurich, Sao Paulo and Toronto competing for Icelandair’s “best worst photographer” title. The winner will obtain an all-expenses-paid 10-day journey to Iceland in June and US$50,000 (S$63,845).

The contest drew 127,642 functions between March 18 and April 30. Finalists have been introduced on Icelandair’s Instagram account on May 28.

Applicants may submit a video audition explaining why they have been suited to the marketing campaign. In his submission, Mr Mikael mentioned: “I genuinely do not care about photography. The only reason why I take photos is so that I can remember my experiences at the time.”

On his utility type, he wrote that if he wins, he’ll hug his mom and “be the ultimate test of Icelandair’s boldest claim”.

That declare: even the worst photographer can take gorgeous pictures in Iceland, famed for its volcanoes, glaciers, geysers and Northern Lights.

While the competition embraces beginner pictures, Icelandair’s eligibility guidelines have been strict. Applicants should not have acquired fee for pictures work, operated as skilled photographers or offered themselves commercially as one. Participants additionally must be at the very least 21 years previous and bodily able to actions resembling mountain climbing and outside journey.

The winner will likely be chosen by Icelandair’s advertising and marketing group based mostly on how effectively submissions align with the competition idea.

The prize contains return economy-class flights to Iceland, lodging, floor transport and a money allowance in Icelandic krona for incidental bills, royalties and copyrights.

Winning pictures will function in a world Icelandair marketing campaign and will seem in publications and exhibitions worldwide. 

In the lead-up to the finalists being introduced, rejected candidates have been sharing humorous responses from Icelandair on social media.

One Instagram consumer posted a message from the airline that learn: “After reviewing all the applications, we’ve made our final selection – and unfortunately, you won’t be moving forward this time. The good news, however, is that out of 127,642 applications, a sea of truly questionable photography, you’re simply … not the worst. Congratulations (we think).”

Others shared “Not the Worst Photographer in the World” certificates despatched by the airline.