Hilton Launches Undergraduate by Hilton

New higher‑midscale model builds on the success of Graduate by Hilton, bringing school city hospitality to a broader vary of markets

• Undergraduate by Hilton is an upper-midscale resort model that expands Hilton’s collegiate hospitality technique into extra school markets, constructing on and complementing the established model fairness and visitor loyalty of Graduate.
• Undergraduate by Hilton makes use of a versatile growth mannequin that helps each new-build and conversion initiatives, enabling extra environment friendly and scalable initiatives for homeowners and builders.
• Undergraduate by Hilton lodges are designed as off-campus social hubs, giving greater than 250 million Hilton Honors Members extra alternatives to earn and redeem Points throughout Hilton’s portfolio.

MCLEAN, Va. – Hilton (NYSE: HLT) at the moment introduced the launch of Undergraduate by Hilton, a brand new upper-midscale model developed to serve a broader vary of school and college markets. Building on the success of Graduate by Hilton, the model introduces a complementary expression of college-town hospitality. Undergraduate will lengthen Hilton’s presence with a versatile mannequin designed to unlock growth alternatives at scale and a value construction suited to the demand in additional campus-driven markets.

The model has long-term growth potential of 400-500 lodges, with the primary property anticipated to open in 2027. This is along with market alternatives recognized for the Graduate model.

Undergraduate by Hilton is designed for vacationers visiting school cities, from college students and households, to alumni, sports activities followers, enterprise vacationers and convention attendees. These locations see constant, year-round demand tied to excursions, athletic weekends and campus gatherings, typically putting strain on resort availability – notably for choices that steadiness character, high quality and worth level. Undergraduate responds to this dynamic with a campus-connected resort idea that displays the social rhythm of school life, paired with the consistency and reliability of a Hilton keep, providing a extra versatile, accessible complement to the Graduate by Hilton expertise.

“We saw a clear opportunity to bring the energy, design and experiences people love about campus communities to more university towns with this new brand. Undergraduate by Hilton unveils an exciting new era of college‑town hospitality, expanding how we show up for campus-connected travelers – offering more stay options while supporting disciplined, long‑term growth across our portfolio,” mentioned Chris Nassetta, president and CEO, Hilton. “Undergraduate reflects the ongoing momentum of our Lifestyle portfolio, which is one of the most dynamic areas of expansion for our company as we plan to grow to offer 700 Lifestyle hotels globally by 2028, with 60 opening this year alone.”

Built for Flexible Growth in College Markets

Each Undergraduate by Hilton property is designed to steadiness growth effectivity with a visitor expertise that feels energetic and rooted within the tempo of school life. With a mannequin that helps each new builds and conversions in shut proximity to campus, the model pairs a structured, scalable method with considerate alternatives for homeowners to replicate the spirit of their native campus communities whereas delivering the consistency friends count on from Hilton. Key parts embody:

• Social public areas constructed to really feel like an always-on, off-campus hangout, with a dynamic lounge and library-inspired areas to welcome friends, college students and locals all through the day.
• A prototypical method that’s cohesive but versatile, permitting lodges to simply and enthusiastically faucet into their native school tradition by way of genuine customization, a strong artwork program and easy particulars described as “retro the right way.”
• Guest rooms are crafted as “creative classrooms” supporting a variety of keep events, combining daring, purposeful design with adaptable layouts anchored by a devoted examine nook and useful storage.
• A barista-led all-day market and social area designed as an brisk off-campus hangout, that includes grab-and-go retail, curated necessities and cult-favorite objects designed for on-the-go comfort from morning by way of late night.
• A cocktail program powered by Authentic Hospitality, the group behind buzzy New York City venues like Ray’s and Pebble Bar, amps up the bar providing for properties searching for a extra elevated expertise. Channeling the spirit of a favourite school dive bar, menus playfully elevate campus classics.

“We’re continuously evolving how we connect with the next generation of travelers by creating new ways to stay within the places that matter most to them,” mentioned Chris Silcock, president, world manufacturers and business providers, Hilton. “With Undergraduate by Hilton, we’re broadening the stay experiences we offer, pairing community-led experiences with the scale of Hilton’s global platform to expand choice and deliver long-term value for owners.”

Continued Momentum in Hilton’s Lifestyle Portfolio

Undergraduate joins Hilton’s quickly rising Lifestyle portfolio, which is projected to develop to 700 lodges globally by 2028, pushed by sustained demand for design-forward, culturally related and experience-led stays.

• Undergraduate enhances Graduate by Hilton, the corporate’s totally bespoke, design-driven upper-upscale life-style model in college locations, which has almost 60 lodges in numerous phases of growth in new collegiate markets like Tuscaloosa, Ala.; Manhattan, Kan.; Syracuse, N.Y.; Savannah, Ga.; Laramie, Wyo.; Flagstaff, Ariz.; and Boulder, Colo.
• The current launches of latest manufacturers, together with Outset Collection by Hilton, which has lately opened properties in San Diego, Calif. and Richmond, Va., and Hilton’s unique settlement with life-style model YOTEL, the primary model below Select by Hilton, have fueled certainly one of Hilton’s fastest-growing classes
• The development of Collections manufacturers like Curio Collection by Hilton and Tapestry Collection by Hilton has additionally bolstered Hilton’s dedication to Lifestyle development as each manufacturers have surpassed 200 buying and selling properties globally.
• A brand new technology of Canopy Hotels—Hilton’s first Lifestyle model, outlined by elevated design, crafted meals & beverage, and native sensibility—can also be driving the class’s growth by way of its evolution with upcoming openings in high locations like Bangkok; Milan; Deer Valley, Utah; and New York City.
• Motto by Hilton is about to triple its portfolio by way of entry into new world markets like Shanghai; Sydney; and Paris.
• With greater than 70 lodges in growth, Tempo by Hilton continues to select up tempo, with openings this 12 months in Nashville, Tenn.; Savannah, Ga.; and Washington, D.C., and extra properties coming quickly in locations together with San Diego, Calif., and Mesa, Ariz.

Undergraduate by Hilton will take part in Hilton Honors, the award-winning visitor loyalty program for Hilton’s world-class portfolio of manufacturers and unique companions together with Explora Journeys, Small Luxury Hotels of the World, AutoCamp and extra. The greater than 250 million Hilton Honors members who e book instantly by way of most popular Hilton channels have entry to instantaneous advantages and contactless know-how solely by way of the industry-leading Hilton Honors app.

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About Hilton

Hilton (NYSE: HLT) is a number one world hospitality firm with a portfolio of 28 world-class manufacturers comprising greater than 9,200 properties and over 1.3 million rooms, in 144 nations and territories. Dedicated to fulfilling its founding imaginative and prescient to fill the earth with the sunshine and heat of hospitality, Hilton has welcomed over 4 billion friends in its greater than 100-year historical past. Named because the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton goals to create the most effective tradition for its 500,000 workforce members world wide. Hilton has launched industry-leading know-how enhancements to enhance the visitor expertise, together with Digital Key Share, automated complimentary room upgrades and the flexibility to e book confirmed connecting rooms. Through the award-winning visitor loyalty program Hilton Honors, the greater than 250 million Hilton Honors members who e book instantly with Hilton can earn Points for resort stays and experiences cash cannot purchase. With the free Hilton Honors app, friends can e book their keep, choose their room, test in, unlock their door with a Digital Key and take a look at, all from their smartphone. Visit tales.hilton.com for extra info, and join with Hilton on Facebook, LinkedIn, Instagram and YouTube.

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Forward-Looking Statements

This press launch accommodates forward-looking statements throughout the that means of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements embody, however aren’t restricted to, statements associated to our expectations relating to the efficiency of our enterprise, future monetary outcomes, liquidity and capital assets and different non-historical statements. In some instances, you’ll be able to establish these forward-looking statements by means of phrases reminiscent of “outlook,” “believes,” “expects,” “forecasts,” “potential,” “continues,” “may,” “will,” “should,” “could,” “seeks,” “projects,” “predicts,” “intends,” “plans,” “estimates,” “anticipates” or the destructive model of those phrases or different comparable phrases. Such forward-looking statements are topic to numerous dangers and uncertainties together with, amongst others, dangers inherent to the hospitality {industry}; macroeconomic components past our management, reminiscent of inflation, modifications in rates of interest, challenges resulting from labor shortages or disputes and provide chain disruptions; the lack of key senior administration personnel; competitors for resort 3 friends and administration and franchise contracts; dangers associated to doing enterprise with third-party resort homeowners; efficiency of our info know-how programs; development of reservation channels outdoors of our system; dangers of doing enterprise outdoors of the U.S.; dangers related to geopolitical conflicts, together with Iran; uncertainty ensuing from U.S. and world political tendencies, tariffs and different insurance policies, together with potential obstacles to journey, commerce and immigration and different geopolitical occasions; and our indebtedness. Additional components that would trigger our outcomes to vary materially from these described within the forward-looking statements will be discovered below the part entitled “Part I—Item 1A. Risk Factors” of our Annual Report on Form 10-Okay for the fiscal 12 months ended December 31, 2025, which is filed with the Securities and Exchange Commission (the “SEC”) and is accessible on the SEC’s web site at www.sec.gov. Accordingly, there are or can be necessary components that would trigger precise outcomes or outcomes to vary materially from these indicated in these statements. These components shouldn’t be construed as exhaustive and must be learn at the side of the opposite cautionary statements which are included on this press launch and in our filings with the SEC. We undertake no obligation to publicly replace or overview any forward-looking assertion, whether or not on account of new info, future developments or in any other case, besides as required by legislation.