OLIVE YOUNG Pasadena: Ok-Lifestyle Goes International

OLIVE YOUNG’s first U.S. retailer in Pasadena is greater than a brand new retail opening. It marks a strategic step in increasing CJ’s Ok-Lifestyle imaginative and prescient, with North America positioned as a key progress hub.

For OLIVE YOUNG, coming into the U.S. means bringing the mannequin it has in-built Korea — data-led merchandising, pattern curation, product discovery and buyer expertise — into one of many world’s best magnificence markets.

CJ Group Chairman Lee Jay-hyun’s go to to the Pasadena retailer underscored the importance of this second: a place to begin for OLIVE YOUNG’s international journey and a brand new alternative to carry Ok-beauty, wellness and Ok-Lifestyle nearer to customers on the worldwide stage.

The growth additionally creates a broader platform for the Ok-beauty ecosystem. By discovering, curating and introducing rising Korean magnificence manufacturers with international potential, CJ OLIVE YOUNG USA helps extra Korean manufacturers join with U.S. customers and scale past Korea.

As CJ continues to speed up its international Ok-Lifestyle growth, OLIVE YOUNG’s U.S. debut represents a significant step in sharing Korea’s magnificence, wellness and life-style tradition with the world.

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