Shinsegae Duty Free faucets life-style know-how increase as magnificence units and wearables drive progress : Moodie Davitt Report

SOUTH KOREA. Shinsegae Duty Free has reported encouragingly sturdy year-on-year progress in its dwelling magnificence machine class, highlighting rising client curiosity in lifestyle-focused know-how.

“The strong growth of beauty devices, smart wearables and other lifestyle technology categories demonstrates that customers are increasingly seeking products that enhance everyday life” – Shinsegae Duty Free Director of Merchandising Joohyun Nam

The class has turn out to be a key progress driver for the retailer, led by manufacturers reminiscent of Medicube, whose AGE-R magnificence machine vary noticed gross sales soar roughly +230% year-on-year in 2025.

Premium Korean beauty-tech and skincare model Thome has emerged as one other standout performer, with month-to-month gross sales hovering +930% inside simply eight months of its March 2025 launch at Shinsegae Duty Free.

Beyond magnificence know-how, premium wearable model Garmin posted gross sales progress of +60% from January to May in contrast with the identical interval in 2025, reflecting rising demand for know-how merchandise that assist well being, health and on a regular basis comfort.

Shinsegae Duty Free highlighted rising client curiosity in merchandise that transcend conventional classes as shoppers more and more prioritise innovation and on a regular basis performance.

Meta AI-powered gross sales surge

Supporting this pattern, the retailer has turn out to be the primary to debut Meta AI-powered eyewear as a key component of its technique to carry clients superior life-style improvements that combine vogue, know-how and AI-driven functionality.

Looking forward, the retailer has recognized premium know-how and life-style merchandise as key progress areas, enhancing its life-style know-how portfolio with merchandise that improve on a regular basis experiences.

The retailer additionally famous its plans to broaden its providing past conventional duty-free classes, connecting travellers with revolutionary merchandise and rising manufacturers that mirror altering client life and preferences.

Shinsegae Duty Free Director of Merchandising Joohyun Nam mentioned: “We are committed to introducing innovative products that create new experiences for travellers.

“The strong growth of beauty devices, smart wearables and other lifestyle technology categories demonstrates that customers are increasingly seeking products that enhance everyday life.

“The launch of Meta AI eyewear is another step in our efforts to bring the latest global innovations to our customers and shape the future of travel retail.” ✈

Shinsegae Duty Free places good eyewear in focus with Meta AI marketing campaign Shinsegae Duty Free is accelerating its push into the good life-style house with a Meta AI eyewear activation at Incheon International Airport Terminal 2, reinforcing the class’s rising relevance in journey retail. The activation extends past the airport, with a devoted try-on expertise on the retailer’s Myeong-dong flagship retailer in Seoul. The roll-out spotlights the worldwide AI good glasses, obtainable throughout the retailer’s on-line and offline shops. The providing is a collaboration between Meta and EssilorLuxottica, and options the Ray-Ban Meta Gen2 and Oakley Meta line-ups.  Although the product is distributed by different duty-free retailers in downtown places and Incheon International Airport Terminal 1, Shinsegae Duty Free maintains exclusivity at Terminal 2 and is leveraging its flagship retailer as an experiential extension of the airport provide. The initiative underscores an evolving pattern in Korean journey retail, as retailers more and more join airport and downtown experiences by means of immersive, tech-driven codecs concentrating on next-generation travellers.