Chuck E. Cheese And Asmodee Carry Spot It!® To Life Via First-of-Its-Variety Summer season Expertise For Households

DALLAS and LINO LAKES, Minn., June 1, 2026 /PRNewswire/ — Chuck E. Cheese, the world’s largest household leisure model, as we speak introduced a first-of-its-kind partnership with asmodee to carry the award-winning Spot It! Game, identified worldwide as Dobble, to life by way of an immersive summer time expertise designed to get children transferring, considering, and enjoying collectively in fully new methods.

Launching this summer time at greater than 500 Chuck E. Cheese enjoyable facilities throughout the U.S. and Canada, the collaboration transforms the fast-paced matching sport right into a multi-platform expertise spanning in-fun middle gameplay, interactive dance flooring activations, digital content material, social engagement, and unique household actions.

The program marks the most important location-based leisure activation for Spot It! thus far, and brings collectively two iconic household manufacturers with a shared dedication to creating significant play experiences for as we speak’s children and households. By combining the attain of Chuck E. Cheese’s nationwide footprint and the CEC Media Network with the globally acknowledged gameplay of Spot It!, the collaboration reimagines how traditional household manufacturers can join with households by way of each bodily and digital play.

Known for its easy however extremely partaking gameplay, Spot It! challenges gamers to rapidly determine the matching image between two playing cards — serving to sharpen visible notion, focus, processing velocity, and reflexes in gamers of all ages. Since its launch, the sport has turn out to be a world household favourite, celebrated for bringing generations collectively by way of quick, aggressive, and endlessly re-playable enjoyable.

“Creating engaging, interactive experiences for families is at the core of what our media and entertainment team does,” stated Melissa McLeanas, Vice President, Global Licensing, Media and Entertainment. “This collaboration is a great example of how we can take a beloved game families already enjoy at home and bring it to life in an entirely new way through the scale of our platform, our entertainment expertise and the unique family friendly environment of our fun centers.”

“Spot It! has always brought families together through fast-paced, interactive play, and this partnership is an exciting opportunity to reimagine the game in a completely new environment,” stated Julien Sharp, Country Manager, U.S., asmodee Group. “By bringing Spot It! into the larger-than-life experience of Chuck E. Cheese, we’re extending the way families engage with the brand beyond the tabletop and creating new opportunities for movement, laughter, and shared experiences together. Both asmodee and Chuck E. Cheese are rooted in creating moments of connection, making this collaboration a natural fit for families looking to play and interact in new ways.”

The summer time program runs from June by way of September and contains one thing for each type of household:

Spot It! Speed Round Gameplay Segments (June by way of August) Exclusive co-branded gameplay segments air on greater than 3,000 in-venue screens throughout the CEC Media Network, difficult households to race in opposition to the clock to search out the matching image between two Spot It! tiles. It is the type of sport that’s simple to select up and unimaginable to place down.

Interactive Dance Floor (June and August) A Spot It! themed dance flooring activation brings the sport off the display and onto the Fun Center flooring, turning the house into an enormous, full-body interactive expertise for the whole household to play collectively.

Activity Sheet with Bonus E-Tickets A printable and in-location exercise sheet offers children an opportunity to take the Spot It! problem dwelling, with bonus e-tickets earned after they carry a accomplished sheet again in retailer.

Interactive Social Games A social media marketing campaign extends the enjoyable past the Fun Center, giving households new methods to play, compete, and join with Spot It! between visits. Follow the CEC IG or FB web page to comply with alongside.

National Sweepstakes (September) The summer time closes out with a nationwide sweepstakes giving households an opportunity to win prizes from each Chuck E. Cheese and Asmodee — a becoming finale to a season constructed round play. Enter to win and go to chuckecheese.com/Spot It! for all the small print.

Spot It! Product Sampling For a restricted time in September, households can get their fingers on Spot It! firsthand with in-location sport sampling accessible at choose Chuck E. Cheese Fun Centers whereas provides final. Guests can have the possibility to strive the sport on the spot, making it the right introduction for households who’ve by no means performed earlier than and a welcome reminder for many who already adore it.

Named to USA Today’s first-ever Brands Most Trusted by Parents listing in 2026 – a recognition based mostly on responses from greater than 5,000 dad and mom nationwide – Chuck E. Cheese welcomes over 40 million visitors every year, with households spending a mean of 1.5 to 2 hours per go to. That type of atmosphere, captive, joyful, and family-first, is strictly the place a sport like Spot It! belongs. The partnership displays Chuck E. Cheese’s ongoing dedication to connecting beloved manufacturers with households in  Fun Centers in methods which can be genuinely enjoyable.

The Spot It! activation kicks off June 2026 at collaborating Chuck E. Cheese places throughout the U.S. and Canada. For extra data, go to chuckecheese.com/Spotit.

About Chuck E. Cheese

Chuck E. Cheese is the place the place half 1,000,000 completely satisfied birthdays are celebrated yearly, with a mission to create constructive, lifelong recollections for households by way of enjoyable, meals, and play. As the world’s main household leisure vacation spot, Chuck E. Cheese operates greater than 500 Fun Centers throughout the U.S. and Canada. CEC Entertainment, LLC is the nationally acknowledged chief in household leisure and eating with its Chuck E. Cheese and Peter Piper Pizza manufacturers. Learn extra at chuckecheese.com.

About asmodee

Asmodee is a world chief in tabletop gaming. Inspired by gamers, asmodee has been crafting and taking to market immersive, shared experiences for over 30 years. Its portfolio contains beloved video games and mental properties comparable to CATAN®, Ticket to Ride®, Dobble/Spot it!®, 7 Wonders, and Exploding Kittens®. Operationally headquartered in France, asmodee operates globally, making its video games accessible to gamers in over 100 nations around the globe. Asmodee group’s Class B shares are publicly traded on Nasdaq Stockholm below the ticker ASMDEE B. Learn extra about asmodee here.