CHUCK E. CHEESE AND THE TOY FOUNDATION CELEBRATE INTERNATIONAL DAY OF PLAY WITH FREE ADVENTURE ZONE ADMISSION, JUNE FUNDRAISER

IRVING, Texas (June 8, 2026) – Chuck E. Cheese, the world’s main household leisure heart devoted to creating the enjoyment of play accessible to each little one, is celebrating the third annual International Day of Play on June 11 with a particular purchase one, get one free energetic play supply. This effort is supported by a monthlong fundraising marketing campaign benefiting The Toy Foundation™, a worldwide nonprofit that delivers hundreds of thousands of toys and play experiences to kids in want.

Chuck E. Cheese enjoyable facilities throughout Australia, Colombia, Dominican Republic, El Salvador, Honduras, Mexico, Saudi Arabia and Trinidad and Tobago may also mark the event with their very own particular activations, reflecting the model’s world dedication to creating play a precedence for each little one.

International Day of Play, acknowledged by the United Nations, highlights the significance of play in kids’s bodily, social, emotional, and cognitive growth. Through bodily play experiences and charitable giving, Chuck E. Cheese and The Toy Foundation are serving to extra kids entry the advantages of play.

“Play is at the heart of everything we do and everything we stand for at Chuck E. Cheese,” mentioned CEC Entertainment CEO Scott Drake. “International Day of Play is a reminder of why that mission matters, and this June, we’re putting it into action for families and kids around the world.”

Play With a Friend: BOGO Adventure Zone Admission

On June 11, households within the U.S. and Canada are invited to obtain a coupon at www.chuckecheese.com/dayofplay to obtain purchase one, get one free admission to Chuck E. Cheese’s Adventure Zone at collaborating enjoyable facilities.

Adventure Zone admission unlocks three signature play sights:

• The Trampoline Zone, the place youngsters below 56 inches tall can bounce, construct coordination and really feel like they’re flying.
• The Superhero Playground, an exciting, gentle playground construction designed to problem and encourage youngsters below 56 inches tall with tunnels, slides and climbing partitions.
• The Mega Superhero Playground (at choose places), an expanded multi-story model of the Superhero Playground the place mother and father and youngsters can play collectively.

Play With a Purpose: Chuck E. Cheese and The Toy Foundation

The celebration does not cease on June 11. All month lengthy, greater than 400 places throughout the nation will host a two-part fundraising marketing campaign supporting The Toy Foundation’s applications benefiting kids in want.

• $5 Donation for 500 Tickets, June 1-30: In-store friends can donate $5 at checkout and obtain 500 e-tickets to make use of towards prizes.
• Gateway to Giving, June 15-30: Guests may additionally select to make a $1 or $3 donation at checkout.
• Chuck E. Cheese x Crazy Aaron’s Limited-Edition Thinking Putty, June 1-30 or whereas provides final: Chuck E. Cheese and Crazy Aaron’s have joined forces on a co-branded Thinking Putty, obtainable for $4 on the prize counter at choose enjoyable facilities in New York and California. One hundred p.c of the acquisition worth from every merchandise bought will profit The Toy Foundation straight.

“We believe every child has the right to experience the comfort, joy and benefits of play,” mentioned Pamela Mastrota, government director of The Toy Foundation. “Chuck E. Cheese has been a tremendous partner in helping us reach more children when they need us the most, and this campaign is another example of what’s possible when brands and nonprofits rally around a shared mission.”

Powering the donation expertise is FreedomPay’s Gateway to Giving™, a charitable program that allows seamless giving on the level of sale. By embedding micro-donations straight into the transaction, Gateway to Giving makes it simpler for friends to contribute to causes that matter most to them and their group. With greater than $24 million already raised for native faculties and nonprofits by way of Chuck E. Cheese’s group applications, the addition of Gateway to Giving introduces a brand new mannequin, one by which expertise and shared function mix to increase that generosity even additional.

One Destination. Endless Fun. All Summer.

Chuck E. Cheese is a full household leisure expertise the place video games, meals, play and prizes all come collectively below one roof. Every go to appears like an occasion, and each second is high quality time households will truly keep in mind. The Summer Fun Pass makes extra of these moments doable for households with out the splurge, providing limitless visits by way of Labor Day for one unbeatable worth, protecting youngsters energetic, entertained and smiling all season lengthy.

Families can go to chuckecheese.com to seek out collaborating places and study whether or not their native enjoyable heart affords Adventure Zone sights.

About Chuck E. Cheese

Chuck E. Cheeseis the place over 550,000 comfortable birthdays are celebrated yearly. For almost 50 years, Chuck E. Cheese has been the place Where A Kid Can Be A Kid®, making birthday youngsters the star of the present by way of its interactive experiences, arcade video games and the beloved Chuck E. Cheese character. The model operates greater than 500 places globally and stays dedicated to offering a enjoyable, protected and inclusive surroundings by way of industry-leading applications resembling Kid Check® and its partnership with Autism Speaks. As a robust advocate for native communities, Chuck E. Cheese has donated greater than $24 million to varsities and nonprofits by way of its fundraising applications. For extra info, go to www.chuckecheese.com.

The Toy Foundation™ is a 501(c)(3) kids’s charity and philanthropic arm of The Toy Association. The uniting drive for the collective philanthropy of the toy {industry}, The Toy Foundation is devoted to making a world the place each little one experiences the consolation, pleasure, and extraordinary advantages of play. The Toy Foundation works towards this imaginative and prescient by way of two program areas, Toy Chest, a toy distribution initiative, and Play Fund, a grant distribution initiative. By working collectively, The Toy Foundation has delivered the facility of play to 38 million kids in want worldwide. To study extra about The Toy Foundation, go to toyfoundation.org.

Media Contact: Alejandra Brady, [email protected]