Hyundai Motor Company Expands FIFA World Cup 2026™ Marketing campaign into Gaming by way of Collaboration with Epic Games

SEOUL, June 10, 2026 – Hyundai Motor Company at the moment introduced a collaboration with Epic Games to increase the thrill of the FIFA World Cup 2026™ into the gaming world by way of new and immersive model experiences. Through this collaboration, Hyundai Motor will have interaction international soccer (soccer) followers and players through FIFA World Cup 2026™-themed occasions in Epic Games’ well-liked titles, Rocket League and Fortnite.

This initiative displays Hyundai Motor’s dedication as an official companion of the FIFA World Cup™, constructing on almost 27 years of sponsorship since 1999, and explores new methods to attach mobility, sport and gaming by way of model experiences.

Timed to coincide with the FIFA World Cup 2026™, the collaboration provides soccer (soccer) and gaming followers new methods to have interaction with Hyundai Motor by way of Limited Time Events (LTEs) in Rocket League and Fortnite. Players can unlock Hyundai-themed content material, compete on behalf of taking part nations and expertise the IONIQ 6 N Line in-game.

The collaboration connects soccer followers and players by way of interactive experiences impressed by the vitality and international tradition of the FIFA World Cup™. The initiative additionally displays Hyundai Motor’s broader imaginative and prescient for the way mobility, leisure and digital engagement can intersect throughout main international moments.