Tokyo, Japan, June 10, 2026 (GLOBE NEWSWIRE) — Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese health and beauty merchandise, sundry merchandise, luxurious merchandise, digital merchandise, collectible playing cards, fashionable toys in addition to different merchandise in Hong Kong, Japan, North America, Thailand, Vietnam, the United Kingdom and Australia, as we speak introduced that it entered right into a strategic franchise settlement (the “Agreement”) on March 30, 2026, with FLUSH Co., Ltd. (“FLUSH”), an organization engaged in AI-driven digital operations with market growth expertise in Osaka and the broader Western Japan area. The partnership is anticipated to boost the market presence of the Tokyo Lifestyle and REIWATAKIYA manufacturers and advance the Company’s AI-enabled digital retail initiatives.
Pursuant to the Agreement, which has an preliminary time period of three years, Tokyo Lifestyle will grant FLUSH franchise rights and a non-exclusive license to function household-goods retail companies underneath the Company’s flagship manufacturers: “東京生活館,” “TOKYO LIFESTYLE,” and “REIWATAKIYA.”
Key Strategic Benefits
Deepening Domestic Footprint in a Priority Market
While Tokyo Lifestyle operates internationally, Japan stays its cultural origin and one in all its core markets. Expanding its presence in Western Japan, significantly within the Kansai area, the nation’s second-largest metropolitan space, is anticipated to strengthen the Company’s model presence, enhance provide chain effectivity, and improve its competitiveness. A stronger home footprint may additionally assist the Company’s worldwide enlargement technique by reinforcing its genuine Japanese-brand identification, a key differentiator in abroad markets.
Validation of Brand Strength and Franchise Model
Tokyo Lifestyle believes that FLUSH’s choice to accomplice with the Company displays rising recognition of the power of the Tokyo Lifestyle and REIWATAKIYA manufacturers, in addition to confidence within the Company’s merchandising capabilities, operational framework, and franchise assist system. The partnership represents one other step in increasing the Company’s franchise ecosystem and increasing its model attain into new regional markets.
Leveraging Local Expertise for Cost-Efficient Expansion
Tokyo Lifestyle believes that FLUSH’s native assets, enterprise community, and market experience will facilitate additional enlargement in Western Japan with decrease capital necessities and lowered execution threat. This asset-light method aligns with the Company’s broader progress technique of increasing via franchising and strategic partnerships, doubtlessly enhancing return on invested capital whereas sustaining model consistency and operational oversight.
O2O and AI-Powered Live Broadcasting as Growth Drivers
FLUSH’s expertise in digital operations and AI-powered reside broadcasting is anticipated to enhance Tokyo Lifestyle’s increasing bodily retailer community. The Company expects that FLUSH will combine an Online-to-Offline (“O2O”) mannequin, which is mostly designed to have interaction youthful, digitally native customers, drive incremental visitors and online-to-store conversions, remodel bodily shops into achievement and buyer engagement hubs, and improve gross sales effectivity, buyer lifetime worth, and buyer loyalty via data-driven focusing on and engagement.
Advancing Digital Transformation within the AI Era
The partnership is meant to speed up Tokyo Lifestyle’s evolution from a standard retail operator to a contemporary “new retail” platform. By integrating AI-enabled reside commerce and digital operational capabilities, the Company goals to construct scalable digital belongings and operational frameworks that could be replicated throughout extra franchise networks and geographic markets over time.
Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, commented: “We are excited to partner with FLUSH to accelerate the expansion of our franchise network in Japan by leveraging FLUSH’s strengths and resources. Beginning with the first franchise store in Ginza, Tokyo, we envision this collaboration extending well beyond a single location: in the next phase of our partnership, we plan to expand further into the Western Japan market, particularly the Kansai region, with the goal of establishing a franchise network of eight stores. FLUSH’s strong local presence and AI-powered digital capabilities complement our expertise in physical retail operations. We believe this O2O model will create meaningful synergies that support both our asset-light expansion strategy and our broader digital transformation initiatives in the emerging AI era.
“Through this collaboration, we expect to transform our stores into strategic hubs for fulfillment, customer engagement, and data-driven retail operations, enabling greater efficiency, enhanced customer experiences, and stronger brand loyalty.
“Strategically, we expect this partnership to strengthen our presence in Japan and support our global growth ambitions. Our authentic Japanese heritage remains one of our most important competitive advantages in international markets. By reinforcing our domestic foundation, we believe we can build a stronger and more sustainable platform for long-term global expansion.
“We also view this collaboration as a replicable blueprint for future regional growth, combining franchising, local market expertise, and digital innovation to achieve scalable, asset-light expansion. Over time, we expect this model to enhance brand recognition, increase market penetration, and improve operational leverage both within Japan and across international markets.”
About Tokyo Lifestyle Co., Ltd.
Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (previously often known as Yoshitsu Co., Ltd) is a retailer and wholesaler of Japanese health and beauty merchandise, sundry merchandise, luxurious merchandise, digital merchandise, collectible playing cards, fashionable toys, and different merchandise in Hong Kong, Japan, North America, Thailand, Vietnam, the United Kingdom and Australia. The Company affords varied magnificence merchandise (together with cosmetics, skincare, perfume, and physique care merchandise), well being merchandise (together with over-the-counter medication, dietary dietary supplements, and medical provides and units), sundry merchandise (together with house items), collectible playing cards and stylish toys (together with Pokémon playing cards, BE@RBRICK and different fashionable merchandise) and different merchandise (together with meals and alcoholic drinks). The Company at present sells its merchandise via directly-operated bodily shops, via on-line shops, and to franchise shops and wholesale clients. For extra data, please go to the Company’s web site at
Forward-Looking Statements
Certain statements on this press launch are forward-looking statements, throughout the that means of Section 21E of the Securities Exchange Act of 1934, as amended, and as outlined within the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements contain recognized and unknown dangers and uncertainties and are primarily based on present expectations and projections about future occasions and monetary tendencies that the Company believes could have an effect on its monetary situation, outcomes of operations, enterprise technique, and monetary wants. Investors can determine these forward-looking statements by phrases or phrases akin to “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or different related expressions. The Company undertakes no obligation to replace forward-looking statements to replicate subsequent occurring occasions or circumstances, or modifications in its expectations, besides as could also be required by legislation. Although the Company believes that the expectations expressed in these forward-looking statements are cheap, it can’t guarantee you that such expectations will transform right, and the Company cautions buyers that precise outcomes could differ materially from the anticipated outcomes and encourages buyers to evaluate different components which will have an effect on its future ends in the Company’s filings with the U.S. Securities and Exchange Commission.
For extra data, please contact:
Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: ir@ystbek.co.jp
Ascent Investor Relations LLC
Tina Xiao
President
Phone: 1-646-932-7242
Email: buyers@ascent-ir.com