New marketing campaign takes on addictive playing merchandise and advert surge

As the World Cup attracts thousands and thousands to their screens this summer season, we’re highlighting the elevated threat of playing hurt, particularly with many adverts selling quick, addictive merchandise.

During main tournaments, followers are focused relentlessly with promoting: greater than half of televised playing adverts characteristic free bets or monetary incentives, and 6 in ten folks within the UK see playing adverts not less than as soon as every week. 

Meanwhile, the trade retains £16.8 billion a yr from buyer losses.

Odds Are They Win

The council is supporting “Odds Are They Win“, a public well being marketing campaign tackling playing harms that are pushed by addictive merchandise and advertising designed to maintain folks playing and spending. 

The marketing campaign outlines how the trade operates in order that anybody experiencing hurt feels in a position to search assist. 

Dr Nicola Lang, Director for Public Health, mentioned: “Major football tournaments like the World Cup can be a time of excitement, but they also bring a sharp rise in gambling advertising that can put people at risk. We know that gambling harms can affect anyone, and we want local people to know it’s not their fault, they are not alone, and help is available.”

Local playing hurt image

More than one in 5 adults in Brighton & Hove say they gamble, even when solely sometimes, in keeping with the most recent city-wide well being and wellbeing survey Health Counts 2024.

But practically a fifth of those that gamble expertise some type of hurt, highlighting the broader influence on well being and wellbeing.  Among these affected, the most typical points embrace reducing again on on a regular basis spending and feeling remoted or alone.

The influence can be felt by household and mates. Almost 1 / 4 of adults mentioned somebody near them gambles. Of these, practically one in 5 reported being harmed themselves, mostly by arguments or battle, in addition to emotions of isolation.

Gambling harms can have an effect on anybody

Dr Lang added: “It’s important to remember that support is available in Brighton & Hove, and reaching out is a positive first step. If you’re struggling, or you’re worried about someone else, you’re not alone and help is there when you need it.”

In Brighton & Hove assist is offered from Breakeven for anybody over 16 who gambles and companions, members of the family, mates or work colleagues affected by playing within the South East.

Free and confidential assist is offered 24 hours a day by the National Gambling Helpline, 0808 8020 133, with dwell chat and WhatsApp additionally out there. 

GamFam provides peer assist for affected household and mates, and the NHS National Centre for Behavioural Addictions takes self-referrals. 

If somebody is in instant misery, NHS 111 (possibility 2) and 999 are there at any hour.