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CHAMP Makes Investment in Rhoback, One of America’s Fastest-Growing Active Lifestyle Apparel Brands
Strategic Partnership with CHAMP and a roster of world-class athletes helps speed up Rhoback’s subsequent part of development
CHARLOTTESVILLE, Va., June 15, 2026 /PRNewswire/ — Rhoback, the energetic life-style model recognized for its distinctive canine brand and premium attire, right this moment introduced a strategic funding from CHAMP, the newly launched strategic partnership between L Catterton, Patricof, and greater than 250 of the world’s most recognizable athletes, designed to pursue a universe of manufacturers throughout the patron panorama the place deeply aligned athlete involvement can step-function development.
The funding establishes Rhoback as CHAMP’s first partnership and brings CHAMP on board as a strategic companion to assist speed up the model’s subsequent part of development, whereas the corporate’s co-founders retain management of the enterprise and proceed to information its long-term imaginative and prescient and day-to-day operations.
Founded in 2016 by buddies Kevin Hubbard, Kristina Loftus, and Matthew Loftus, Rhoback has grown from a bootstrapped startup promoting shirts from a picket camper into one of many fastest-growing energetic life-style manufacturers in North America. The firm has remained worthwhile since inception and had by no means beforehand raised outdoors capital. Today, Rhoback serves greater than 2 million prospects worldwide, has shipped over 3.5 million orders, employs greater than 100 folks, and surpassed $150 million in income in 2025.
“Rhoback represents exactly the kind of brand CHAMP was designed to support,” mentioned Scott Dahnke, Global CEO of L Catterton. “The company has built a distinctive brand through premium products, authentic storytelling, and a deeply engaged community. We believe Rhoback is well positioned to benefit from CHAMP’s unique combination of consumer expertise and athlete engagement.”
Daniel Magliocco, Partner at Patricof Co, added, “The most impactful athlete partnerships happen when incentives are aligned. Rhoback has already built a remarkable business and brand, and we’re excited for them to work hand-in-hand with a network of athletes who can contribute strategically while helping introduce the brand to new audiences.” The partnership comes as Rhoback continues to broaden past its direct-to-consumer roots. This funding will assist Rhoback’s continued growth following the Company’s first retail location, and can assist its quickly increasing wholesale and collegiate licensing companies.
Co-Founders Matt Loftus, Kevin Hubbard, and Kristina Loftus mentioned, “Today’s announcement is a testament to the community that has supported Rhoback from the beginning. When we started the company, we had no apparel experience and no outside funding—just a passion to create the highest quality apparel that kept up with our active lives. We’ve grown one customer at a time by creating products we believe are the best on the market and fostering a community around our ‘Crave Activity’ lifestyle. We weren’t looking for capital; we were looking for the right partner. CHAMP brings together unmatched expertise across consumer brands, sports, and culture, and we’re excited about what we can build together while staying true to what makes Rhoback unique.”
Over the previous decade, Rhoback has quietly constructed a loyal following, from skilled athletes and influencers to enterprise leaders and on a regular basis shoppers. Rhoback was an early chief in Name, Image and Likeness (NIL), partnering with many of faculty soccer’s most recognizable student-athletes, growing one of many fastest-growing collegiate licensing companies in attire. It has additionally established a robust presence inside the quickly increasing golf creator ecosystem, partnering with a number of the sport’s most influential digital personalities.
“Rhoback approached NIL differently than most brands,” mentioned Caleb Downs, first spherical choose of the Dallas Cowboys. “They built meaningful relationships with athletes, prominently featuring us in national marketing campaigns and treating us like true partners. As one of the first and best brands to navigate this space, they’ve earned incredible credibility with college athletes and the universities that support them.”
About Rhoback
Founded in 2016, Rhoback is a premium energetic life-style attire model constructed for many who “Crave Activity”. Known for best-in-class merchandise, progressive materials, and versatile designs, Rhoback creates attire that seamlessly transitions from the course, courtroom, and fitness center to on a regular basis life. Based in Charlottesville, Virginia, Rhoback serves greater than two million prospects by its ecommerce web site, retail shops, and choose wholesale companions. To discover the model, please go to www.rhoback.com.
About L Catterton
L Catterton is the biggest international consumer-focused funding agency managing roughly $40 billion of fairness capital throughout multiproduct platforms devoted to non-public fairness, credit score, and actual property. The agency’s funds have the power to take a position between $5 million and $5 billion, throughout the capital construction, in well-positioned client companies. Leveraging deep class perception, operational excellence, and a broad community of strategic relationships, L Catterton’s group of greater than 200 funding and working professionals throughout 18 places of work companions with administration groups to drive differentiated worth creation throughout its portfolio. Founded in 1989, the agency has revamped 300 investments in a number of the world’s most iconic client manufacturers. For extra info, please go to www.lcatterton.com.
About Patricof Co
Patricof Co (“P/Co”) is a extremely specialised funding and advisory platform centered on delivering differentiated personal funding alternatives and strategic steering to a choose community {of professional} athletes. P/Co helps its skilled athlete shoppers with quite a lot of advisory companies, which permit them to develop the community and data base essential to turn out to be profitable, independent-minded buyers, and high-performing enterprise professionals.
P/Co invests throughout a variety of different funding classes the place the agency could be a value-added companion. Through a bespoke portfolio operations group, P/Co operationalizes the cultural affect of athletes-as-shareholders at scale.
Contact
L Catterton:
Julie Hamilton
media@lcatterton.com
SOURCE Rhoback
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