Hooray House Pets Launches Summer ߪ Pet Life-style Assortment Completely at Target

Hooray House, the stylish, cheeky and culturally on-point pet way of life model the place leisure and product collide, has introduced the launch of Country Club, its Summer 2026 assortment and the second drop within the model’s first yr of existence.

The new product launch will probably be accessible beginning July 5 solely at Target and on the Target web site.

Inspired by the visible language of tennis whites, event greens, and the long-afternoon ease of a summer time on the membership, Country Club interprets these codes into pet collars, leashes, harnesses, toys, attire, and equipment for canines and cats — constructed to look stunning, maintain as much as actual walks and actual summers, and final past the season.

At the middle of all of it is Rolf the Frog, the gathering’s presiding member, who runs the clubhouse with impeccable style and a understanding wink.

Country Club is the second drop in what Hooray House calls a seasonal universe — collections that don’t ship merchandise a lot as open chapters. Every Hooray House drop begins with an authentic poem. Country Club’s was written by Ferdinand Furnando. Rolf the Frog joins a longtime forged of characters that features Pip Honeymuffins, Ellsworth Waggerton, Ferdinand Furnando, and Fritz Von Nibbles. The model is constructing a universe; Country Club is its newest installment.

“Every Hooray House collection begins with a world — and Country Club started with Rolf,” defined co-founder Noria Morales.  “Once we knew a frog was running the clubhouse, the story wrote itself. The poem came first, and everything else followed: the characters, the wink, the bright green doggie door. That’s how we build — not from a product brief, but from a place you actually want to visit. Country Club is somewhere we want to spend a very long afternoon, and we wanted every pet family in America to feel like they got the invitation.”

This is the second of three deliberate Hooray House drops in 2026 — following the model’s debut assortment, Hooray Partay, and previous the forthcoming Let’s Take a Walk. The cadence is intentional: Hooray House is releasing collections like a trend home, constructing characters like a kids’s writer and pricing like a Target unique.

“Country Club gave us a clear visual language to work with — tennis whites, clubhouse stripes, tournament green — and the challenge was honoring that aesthetic while making pieces that could survive an actual summer,” defined co-founder Nadine Steklenski. “The stripe on a collar has to be crisp after a hundred walks. The fabric on a harness has to hold its color in the heat. We spent a lot of time on the details that most people won’t consciously notice but would immediately feel if they were missing. That’s the standard: looks like something you’d find at a premium boutique, holds up like something you bought at Target because you trust it.”

Country Club was designed to look premium and carry out prefer it. Pieces are crafted from high quality supplies constructed to carry as much as actual walks and actual summers — made to final past the season they’re styled for. The assortment spans pet attire and equipment, toys, walk-and-collar necessities, and residential and magnificence equipment for each canines and cats.