Wendy Jill Freedman Useless: Polkadots and Moonbeams Founder Was 66

Wendy Jill Freedman, founding father of the beloved West Hollywood classic boutique Polkadots and Moonbeams with shoppers like Julia Roberts, Drew Barrymore and Lily Collins, has died. She was 66.

Freedman died Friday in Santa Monica after an extended battle with breast most cancers.

For greater than 4 many years, Freedman constructed Polkadots and Moonbeams right into a vogue establishment for purchasers and costume designers alike, supplying items from productions together with Emily in Paris, Modern Family, This Is Us and The Marvelous Mrs. Maisel.  

Born on June 26, 1959, in Chicago, Freedman’s sense of vogue was closely influenced by her mom and grandmother, who had been lovers of couture and classic finds.

“The dichotomy between my couture mother and my treasure hunting grandmother, helped me realize the disparity in the market for wearable vintage fashion in West Hollywood,” Freedman stated in a previous interview.

Freedman attended Evanston Township High in Illinois, earlier than graduating from the University of Southern California Marshall School of Business. She opened her boutique in her early twenties with a $3,000 mortgage from her grandmother.

Freedman first opened her boutique in 1982 on third St. in West Hollywood. Drawn to the neighborhood’s small enterprise and neighborhood, Freedman noticed a marketplace for classic vogue to blossom. Since the shop’s opening, Freedman’s dedication to the success of her enterprise reworked the boutique into an business staple.

“She took a chance on herself and created something extraordinary,” Freedman’s son, Milo Borsuk, wrote in a press release on her boutique’s web site. “More than 40 years later, while nearly every storefront around her changed, Polkadots & Moonbeams remained the store of 3rd St.”

“For more than 45 years, she made every person who walked through the doors of Polkadots & Moonbeams feel like the center of the universe,” Milo added. “She had this extraordinary gift for seeing people — not just how they looked, but how they wanted to feel.”

Freedman is survived by her sons, Milo and Dave Borsuk; her life companion, Vincent DiNunzi; her brother, Craig Freedman; and her stepsiblings, Dave Cohen, Julie Cohen and Dan Cohen.