Visit Orlando: Tourism hits new document, however Canadian journey drops 13%

ORANGE COUNTY, Fla. – Orange County leaders obtained an replace Thursday from Visit Orlando, the official tourism advertising and marketing group for the area, highlighting record-setting customer numbers, together with a notable problem from north of the border.

Visit Orlando studies the town welcomed 76.7 million guests in 2025, setting a brand new document and marking a virtually 2% improve over 2024. The milestone places Orlando forward of different main tourism locations.

Cassandra Matej, president and CEO of Visit Orlando, put the numbers in perspective.

“In ’25, New York welcomed 65 million visitors, which was up nearly a point, and Las Vegas welcomed 38.5 million visitors, and they were actually down 7.4%,” Matej mentioned.

Despite the document total numbers, Orlando noticed a big drop in worldwide guests, significantly from Canada.

“We did see challenges internationally,” Matej mentioned.

Visit Orlando reported a 13.3% drop in Canadian guests in 2025, a decline tied to tensions over commerce and tariffs between the U.S. and Canada. However, the company expects that pattern to reverse.

“I’m pleased to say we are seeing strong momentum in 2026 and there is the anticipation of full recovery in 2027,” Matej mentioned.

While Canadian tourism dipped, Orlando noticed will increase in guests from the U.S., the United Kingdom, Brazil, Mexico and Colombia. The group additionally forecasts robust customer progress from Brazil, Germany, Ireland and the U.Okay. within the coming 12 months.

Beyond customer counts, Orlando is poised to see significant progress in vacationer tax income. The Tourist Development Tax, or TDT, is projected to develop considerably.

“The forecast in ’26 has been upgraded rather significantly as you can see, suggesting that overall TDT collections should average about a 6 percent growth year over year,” Matej mentioned.

You can see Visit Orlando’s full presentation under.