Milano Cortina 2026 Olympic Winter Games a world success – 2.6 billion folks adopted the Games

Milano Cortina 2026 delivered an unforgettable on-the-ground expertise, welcoming over 5.4 million spectators and guests throughout competitors venues, Fan Zones and the Olympic Torch Relay.

The response from these in attendance was overwhelmingly optimistic – with 85 per cent of ticketholders score their expertise nearly as good or wonderful, rising to a formidable 92 per cent amongst Italian ticketholders – a strong testomony to the standard of supply and ambiance throughout the host areas.

For athletes, the Games have been equally significant. Nine in 10 athletes described their participation as some of the memorable moments of their careers. Among these surveyed:

• 92 per cent cited competing on the world’s greatest multi-sport occasion as a main motivation.
• 83 per cent highlighted the significance of turning into an Olympian.

At a time of worldwide uncertainty, Milano Cortina 2026 strengthened the distinctive position of the Olympic Games in bringing folks collectively and provoking optimistic change:

• 79 per cent of respondents thought of the Games a hit, rising to 84 per cent in Italy.
• 74 per cent of Italians consider the Games will go away a long-lasting optimistic legacy for the host areas.

The broader significance of the Olympic Movement was additionally clearly recognised:

• 80 per cent agreed the Olympic Games are extra vital than ever in a divided world.
• 79 per cent mentioned the IOC efficiently brings the world collectively in peaceable competitors.
• 77 per cent consider the IOC contributes to constructing a greater world by sport.

The model tracker, broadcast analysis, and client and athlete surveys have been carried out by Nielsen and Publicis Sport & Entertainment. Across all client research a complete of greater than 60,000 folks in 15 international locations have been surveyed, with all respondents aged between 13 and 65.