Thai property developer Pruksa has taken an unconventional method to launching its new premium residential growth, positioning the 25 million baht property because the world’s Most worthy gadget.
Created by Wolf BKK Thailand, the marketing campaign faucets into society’s obsession with the newest know-how, difficult customers to rethink what actually improves their lives.
The marketing campaign started by teasing a mysterious 25 million baht gadget throughout billboards, digital screens, social media and on-line movies, selling it as a breakthrough innovation with life-changing capabilities.
As curiosity grew, audiences speculated about what sort of futuristic AI-powered gadget may justify the premium price ticket.
The reveal, nevertheless, was one thing way more acquainted.
Rather than launching a brand new piece of know-how, Pruksa unveiled a premium dwelling, highlighting that each characteristic promoted all through the marketing campaign was one thing a well-designed dwelling had at all times supplied – consolation, safety, comfort and a greater high quality of life.
By disguising a luxurious residence as the newest must-have gadget, the marketing campaign turned a property launch right into a broader dialog about worth, reminding customers that whereas know-how continues to evolve, crucial funding has at all times been the place they name dwelling.
Credits
Chief Creative Officer: Torsak Chuenprapar
Executive Creative Director: Kanit Mingmuang
Creative Group Head: Supakit Sukaroj
Art Directors: Koranat Chanttadilok, Jada Sawangpol
Senior Copywriter: Atichai Ditcharoen
Agency Producer: Chanoknan Wongwises
Managing Director: Natdhee Sopondhitipun
Group Communications Director: Sansuda Chuaphanich
Communications Manager: Thanaya Piyacharoenwattana
Group Chief Corporate Marketing Officer: Angkana Likhitchanyakul
Executive Producer: Satapath Rongkapun
Producer: Pitinun Wudthimongkonkul
Co-Producer: Chutikarn Junsuree
Videographers: Weerawich Phatharaloethanan, Rattharote Praesuwunnakul
Photographer: Suravit Sutho
Post Production: Bobeyeview
Post Producer: Apiwat Pornpakdee
3D Artist: Puttipong Ngamek-Aua
Compositor: Wasita Duncan