Categories: Lifestyle

Malaysia has by no means had so many Chinese vacationers. It needs extra

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Jane Lyu flew to Malaysia on Tuesday to go to a metropolis that she had by no means heard of till just lately. The 32-year-old engineer from Guangxi, southern China, first noticed it on Weibo.

Now, standing exterior the pink-domed Putra Mosque in Putrajaya, she explains by way of a translation app how the nation’s administrative capital, a deliberate metropolis barely three a long time outdated, ended up as the primary cease on her Malaysian itinerary.

Lyu, who arrived as a part of an organization journey that started in Singapore, is one among thousands and thousands of Chinese vacationers poised to go to Malaysia this 12 months – and Malaysia is relying on all of them.
Hot air balloons float close to Putra Mosque (left) in Putrajaya, Malaysia. Photo: EPA-EFE

Her group determined to look past the thrill of Kuala Lumpur in favour of Putrajaya’s staid grandeur, lengthy, empty roads flanked by authorities workplaces and the Putra Mosque’s lakefront arches opening onto a large ceremonial sq. that’s good for images.

“Before this, we never heard of the Putra Mosque but we saw it on [microblogging site] Weibo and Douyin [the mainland Chinese version of TikTok]. We had to go. it looked so beautiful,” Lyu stated

“On social media, we saw durian stalls as well. We can’t wait to eat the fresh durian.”

Travellers like Lyu are precisely the kind Malaysia is focusing on with its Visit Malaysia 2026 marketing campaign. The nation goals to welcome 7 million Chinese vacationers this 12 months, banking on visa-free journey, expanded air hyperlinks to third-tier Chinese cities and a digital marketing campaign constructed round mainland mega-apps similar to RedNote, Douyin and Weibo.
A RedNote person takes an image close to the Petronas Towers in Kuala Lumpur, Malaysia. Photo: RedNote


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