Delaware North launches Ember Entertainment™ to unify casinos, digital gaming and rewards program

Global hospitality and leisure firm rebrands gaming enterprise to create single ecosystem with linked experiences and seamless participant journey

Rewards program and on-line gaming and social on line casino now linked 

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BUFFALO, N.Y., July 1, 2026 /PRNewswire/ — Delaware North, a world hospitality and leisure firm, in the present day introduced it’s unifying its casinos, digital gaming and loyalty rewards program below a brand new model, Ember Entertainment™, to create a single ecosystem with linked experiences and a seamless participant journey for its gaming prospects.

With the rebrand, Delaware North for the primary time is integrating its brick-and-mortar casinos, rewards program and on-line gaming, sportsbook and social on line casino. The bigger rebrand follows the current debut of the brand new model with the profitable launch of Ember Casino™ New Jersey as Delaware North entered the state’s on-line gaming sector.

“Delaware North has created a cohesive identity for our gaming business that reflects modern consumer expectations and positions us for growth in a rapidly expanding category,” stated Jason Gregorec, president of Delaware North’s gaming enterprise, going ahead as Ember Entertainment.

“The new omnichannel presence creates seamless customer engagement across all channels – physical, digital and experiential – connecting brick-and-mortar, digital gaming, sportsbook and rewards, as well as dining, lodging and retail at our gaming properties,” Gregorec stated.

Here is how the rebrand is represented in Delaware North’s new omnichannel gaming expertise:

Ember Entertainment ™(Overall Brand) — Delaware North’s gaming enterprise had lengthy operated below the formal subsidiary identify of Delaware North Gaming & Entertainment, or just as “Delaware North’s gaming business.” It will now be often called Ember Entertainment.

“Ember signifies hospitality to guests while being accessible – representing warmth, energy, potential and transformation,” stated Jill Eden, vice chairman of promoting for Ember Entertainment. “The thought of an ember sparking one thing bigger naturally displays the corporate’s imaginative and prescient of connecting bodily casinos, digital gaming, rewards and leisure experiences.

“This isn’t just a new name or a new logo. It’s a commitment to delivering an elevated, personalized experience for every single guest, whether they are visiting us in person or playing from home. Ember represents not just a new identity, but a more connected guest journey across every touchpoint,” Eden stated.

The Ember Entertainment model was largely developed in home by Eden, her advertising workforce and the Delaware North inventive and model groups, which have deep expertise and experience in model growth and administration for the worldwide hospitality and leisure firm.

Ember Rewards™ – The present Lucky North Rewards loyalty program is now Ember Rewards and can be utilized throughout all Ember Entertainment properties and contains on-line choices as obtainable. The new Ember Rewards app is out there for obtain from the web site and for Android within the Google Play retailer and for iOS within the Apple Store.

“Integrating physical and digital gaming through a unified rewards platform was a key objective in enhancing the overall customer journey and cross-property and cross-platform engagement,” Eden stated.

Current memberships are mechanically rolling over with out a want for members to reapply. Within Ember Rewards, points-earning ratios and balances keep the identical however with new on-brand tier names: Spark, Ignite, Flame, Blaze and Phoenix. Benefits embrace eligibility for numerous gaming provides, resort stays, items, eating, on line casino facilities and journey packages, together with with Carnival Cruise Line^® and Palms Casino Resort in Las Vegas.

In addition, the previous Lucky North Destinations program is continuous as Ember Destinations, providing gamers entry to locations the place Delaware North’s parks and resorts division operates, together with Yellowstone, Yosemite and Grand Canyon nationwide parks, Niagara Falls State Park and Kennedy Space Center Visitor Complex in Florida.

Ember Casino™ (Online Gaming) – Delaware North’s on-line on line casino, which had operated in West Virginia below the proprietary Betly model, is now Ember Casino. In addition to the transition in West Virginia, the brand new model lately debuted with the profitable Ember Casino New Jersey launch, and Delaware North plans to broaden Ember Casino to different states.

Ember Casino is powered by main on-line gaming platform and providers supplier Playtech and options video games from prime on-line gaming content material suppliers.

“Our focus is on creating unique player experiences that stand apart from a market that can sometimes feel very similar across operators,” stated Lee Terfloth, Delaware North’s chief interactive gaming officer. “Delaware North has built a reputation around hospitality and industry-leading guest service, so the customer experience is also a major focus area in our online gaming space.”  

Ember Sportsbook™ (Online Sports Betting) – Ember Sportsbook is changing Betly for on-line sports activities betting in West Virginia and changing MVGBet for on-line sports activities betting in Ohio. In Arkansas, Delaware North in March transitioned its Betly on-line sports activities betting platform by the corporate’s Southland Casino Hotel to DraftKings by way of a market-access settlement.

Ember Jackpot Casino™ – Ember Jackpot Casino replaces Lucky North Casino as Delaware North’s free-to-play social on line casino and is now built-in with the rewards program for the primary time.

Available in 49 states, Ember Jackpot Casino continues to be operated by Ruby Seven Studios, Delaware North’s award-winning social on line casino growth firm, which has developed and operates social casinos for greater than a dozen main on line casino corporations.

Brick-and-Mortar Casino Portfolio – While our gaming properties will not be rebranded, they are going to be recognized as Ember Entertainment properties and a part of Ember Rewards.

Delaware North’s portfolio options the super-regional Southland Casino Hotel in West Memphis Ark.; Wheeling Island Hotel-Casino-Racetrack and Mardi Gras Casino & Resort in West Virginia; Gate City Casino in Nashua, N.H.; Finger Lakes Gaming & Racetrack and Hamburg Gaming in New York; and Daytona Beach Racing and Card Club and Orange City Racing & Card Club in Florida. The firm’s Mindil Beach Casino Resort in Darwin, Australia, will turn into a part of Ember Rewards in 2027.

“This is the next major step in the evolution of Delaware North’s gaming business from becoming a leading racino operator 20 years ago to a fast-growing operator of superregional and regional casinos and other gaming venues, as well as online gaming,” Gregorec stated.

The new omnichannel Ember Entertainment branding may even create advertising effectivity by enabling cross-channel campaigns, unified messaging and scalable promotions.

“There will be significant brand awareness where there had been little beyond the individual regional casino branding, creating instant recognition and credibility by linking all channels together,” Eden stated.

About Delaware North Gaming

Delaware North’s gaming division, now often called Ember Entertainment, is likely one of the most revolutionary gaming operators within the United States, specializing in regional venues with slots and video gaming machines, desk video games, poker rooms, full-service eating places, retail outlets and accommodations. We have gaming locations in New York, New Hampshire, Arizona, Arkansas, Florida, West Virginia, Ohio and Illinois, in addition to in Australia. We are additionally the lead marketing consultant and developer on the Catawba Nation’s $1.25 billion on line casino resort venture in North Carolina. Our interactive gaming division operates cell sports activities betting and that iGaming in a number of states, and we additionally personal and function Ruby Seven Studios, a number one developer of social on line casino gaming purposes.

About Delaware North

Delaware North is a world chief within the hospitality and leisure business. The firm yearly serves greater than a half-billion company throughout three continents, together with at high-profile sports activities venues, airports, nationwide and state parks, eating places, resorts, accommodations, and casinos. Its major enterprise traces are Sportservice, Ember Entertainment, Patina Group, Delaware North Parks & Resorts, Delaware North Boston, Delaware North U.Okay. and Delaware North Australia/New Zealand. Building on greater than a century of tolerating partnerships and a dedication to native communities and sustainability, Delaware North’s imaginative and prescient is to please company by creating the world’s finest experiences in the present day whereas reimagining tomorrow. Learn extra at www.DelawareNorth.com and join with us on Facebook, Instagram and LinkedIn.

Media Contacts:
Glen White
Delaware North
716.858.5753
[email protected] 

Nikki Balles
Ember Casino PR Contact
609.833.1610
[email protected]

SOURCE Delaware North