Ananya & Chunky Panday fire up household enjoyable with kitchen devices in a brand new advert marketing campaign

Following its entry into the market in April, residence home equipment firm SharkNinja (Asia-Pacific) has introduced a partnership with Bollywood stars Ananya Panday and Chunky Panday for its first native marketing campaign in India, that includes Ninja, America’s no. 1 small kitchen equipment model. Rooted in Ninja’s core philosophy to resolve real-world issues that others miss, the marketing campaign brings a relatable, humorous intergenerational dynamic to the on a regular basis routines and cooking debates of recent Indian households.

Opening with a playful narrative that sparked buzz throughout media, the marketing campaign turns Ananya’s “tired of chunky” remark right into a product-led reveal. She is discovered to be not speaking about her father, however concerning the uneven blends and on a regular basis problem of cumbersome conventional blenders, setting the stage for the modern, cordless comfort and clean efficiency of the Ninja Blast Portable Blender. It additionally addresses the acquainted Indian family query of what to make for dinner. In a collection of humorous movies, Chunky transforms right into a Cooking Ninja, shocking Ananya with dishes corresponding to biryani and fries, all made within the Ninja Combi 14-in-1 Multicooker. The movies showcase how one versatile equipment might help households prepare dinner a number of favourites on the similar time with better ease.

“For our first native marketing campaign in India, we wished companions who may carry heat, humour and familiarity to SharkNinja’s story. Ananya and Chunky Panday have a pure chemistry that helps us join with Indian shoppers in a manner that feels each related and relatable,” stated Mrunmay Mehta, MD & nation head, India, SharkNinja APAC. 

“I really enjoyed working on this campaign because it brought out the relationship I share with my father in such a natural way. We got to be ourselves while doing something we both genuinely enjoy, which is spending time around food and cooking. I’m delighted to be associated with such an iconic global brand in this space,” Ananya Panday shared, talking on the partnership.

“For me, the kitchen has always been a place for conversation, laughter and shared moments. Doing this campaign with Ananya made it even more special, because our equation brought that same sense of warmth and fun to the screen. I’m thrilled to be associated with Ninja, such an iconic and trusted global brand,” Chunky Panday added.

The marketing campaign brings Ninja Blast and Ninja Combi home equipment into acquainted Indian kitchen moments, from contemporary blends throughout busy days to meals that carry completely different preferences to the identical desk with better ease.