X Games League Scores: Kickoff Occasion Attracts 12 Million+ Viewers

EXCLUSIVE: The team-based period for motion sports activities made an auspicious debut in Sacramento final week, delivering an viewers of greater than 12 million U.S. linear viewers throughout ESPN and ABC — up by 21% in contrast with current Summer X Games broadcasts.

Digital engagement additionally surged, with X Games YouTube views up 88% year-over-year.

The three-day inaugural X Games League occasion, that includes the world’s finest skateboard, BMX, and Moto X athletes competing within the new club-based XGL format, additionally set a post-pandemic X Games attendance report. XC Tokyo left the kickoff weekend atop the XGL standings, with XC São Paulo and XC New York tied for second place and XC Los Angeles in fourth.

“The launch of the MoonPay X Games League exceeded every expectation,” X Games CEO Jeremy Bloom stated. “Sacramento showed up in a massive way, our athletes delivered historic progression, and fans immediately connected with the new club format. This is exactly why we built the league, to raise the stakes, create deeper fan connection and give the world’s best action sports athletes a bigger platform.”

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Sponsored by MoonPay, X Games League now heads to Chiba, Japan, the place XC Tokyo will look to defend its early lead in entrance of its dwelling nation crowd. Chiba stream dwell July 3-4 on Roku and Kick, with worldwide protection on YouTube. Additional protection will air on ESPN and ABC on July 10-12. After Chiba, the inaugural XGL season concludes with a July 24-26 occasions on the Caesars Superdome in New Orleans, the place the primary X Games League champion shall be topped.

“Sacramento proved there is real demand for this next chapter of X Games,” Bloom added. “Now we take that momentum to Japan, where XC Tokyo has a chance to compete with the league lead on the line. That is the power of the new format, where every event matters, every club has a story, and fans have a reason to follow the race all season.”

Patrick Hipes contributed to this report.