Job Summary
The Manager, Digital Brand – Culture, Creators & Lifestyle will probably be accountable for how the model integrates and reveals up in tradition, growing and executing methods that increase the Tampa Bay Lightning’s attain and engagement past the sport and into life-style, leisure, and community-driven moments. This function will lead the identification, recruitment, and administration of creators, influencers, and cultural companions, constructing genuine relationships and scalable packages that drive relevance and viewers development amongst new and rising fan segments.
Partnering intently with Social Media, Digital Brand, Partnerships, and broader Marketing groups, this particular person will outline and activate culturally related moments, tentpole campaigns, new leisure IP, and creator-led initiatives that align with model priorities and drives new digital income. Working alongside the Social Media workforce, this function performs a crucial function in shaping content material technique and storytelling by figuring out who the model reveals up with, the place it reveals up, and why it resonates. The preferrred candidate is a strategic thinker and relationship builder with deep cultural fluency, robust familiarity with platform-native content material, and a working information of tips on how to idea, create, and edit for rising platforms together with however not restricted to TikTok, Instagram Reels, and YouTube Shorts.
Essential Duties & Responsibilities
- Develop and lead the technique for creator, influencer, and cultural advertising initiatives that expands the model past core hockey audiences and embeds the model into the on a regular basis lives of followers
- Identify, recruit, onboard, and handle relationships with creators, influencers, expertise, and cultural companions, in the end constructing a scalable creator ecosystem
- Establish and preserve genuine, long-term partnerships with creators, specializing in sustained partnerships quite than one-off activations
- Conceptualize and execute culturally related advertising campaigns, new leisure IP, tentpole activations, and model moments throughout life-style, leisure, and neighborhood areas
- Partner with Social Media workforce to translate creator partnerships and cultural moments into platform-native content material and viewers development methods that drive new digital income
- Provide strategic enter into content material planning, storytelling, and programming to make sure alignment with cultural developments, creator voices, and model priorities
- Contribute to the event of short-form, platform-native methods and content material ideas tailor-made for TikTok, Instagram Reels, YouTube Shorts, and rising channels
- Create, seize, and edit light-weight, mobile-first content material when wanted in help of creator collaborations, cultural activations, and real-time model moments
- Ensure creator-led content material and cultural activations are aligned with platform greatest practices and evolving content material codecs
- Collaborate cross-functionally with Digital Brand, Partnerships, Ticketing, Retail, Community, and Innovation groups to combine creator and cultural initiatives into broader advertising plans that drive new digital income
- Identify and develop non-endemic model partnerships inside life-style classes together with trend, music, artwork, meals, and gaming
- Stay knowledgeable on rising developments, platforms, creators, and cultural actions to proactively determine new alternatives for model relevance and income development
- Define success metrics and associate with Analytics groups to judge the effectiveness of creator packages, campaigns, and cultural advertising initiatives
- Contribute to planning processes by figuring out new viewers development alternatives, cultural entry factors, and scalable program ideas
- Serve as an inside thought chief on creator advertising, influencer technique, and cultural engagement greatest practices
- Represent Vinik Sports Group professionally always
- Other duties and duties as assigned
Game/Event Responsibilities
- Game/Event Night Responsibilities
- Approximate variety of occasions labored per yr: 85
Qualifications
- Bachelor’s diploma in Marketing, Communications, Business, or a associated subject, or equal skilled expertise
- Minimum 4–6 years of expertise in digital advertising, influencer/creator advertising, model advertising, or associated subject
- Proven expertise constructing and managing creator, influencer, or expertise partnerships that drive measurable new digital income and model viewers development
- Strong understanding of the creator economic system, social platforms, and content material ecosystems throughout TikTok, Instagram, YouTube, and rising channels
- Demonstrated expertise growing or contributing to platform-native content material tailor-made to short-form video codecs (e.g., TikTok, Instagram Reels, YouTube Shorts)
- Familiarity with mobile-first content material creation, together with capturing, enhancing, and optimizing content material for digital and social platforms
- Demonstrated means to determine and activate culturally related advertising alternatives throughout life-style classes (e.g., trend, music, leisure, gaming, neighborhood)
- Experience growing and executing cross-functional advertising initiatives in a fast-paced, collaborative surroundings
- Strong relationship administration abilities with the flexibility to construct belief and credibility with inside stakeholders, creators, and exterior companions
- Strategic mindset with the flexibility to translate insights, developments, and enterprise targets into actionable advertising packages
- Experience working intently with social media, content material, and model groups to tell storytelling and content material technique
- Data-driven strategy with the flexibility to judge efficiency and optimize creator and cultural advertising initiatives
- Highly organized with the flexibility to handle a number of tasks concurrently and prioritize successfully
- Excellent written and verbal communication abilities, together with the flexibility to current concepts and methods clearly
- Self-motivated, proactive, and comfy working with autonomy in a dynamic surroundings
Working Conditions
- Ability to work effectively and successfully in workplace and enviornment surroundings that may be thrilling, loud and distracting
- This is an onsite function; flexibility to work a minority of time remotely.
- Ability to work prolonged hours together with late nights, holidays, and weekends as wanted
- Ability to carry/carry/transfer as much as 10lbs
- Ability to work in chilly/sizzling indoor and out of doors temperatures
- Ability to commute to numerous venues all through the Greater Tampa Bay Area
- Ability to journey inside the US and Canada for as much as one-week at a time, a number of occasions per yr
- Ability to work in areas that may grow to be crowded with tools and/or folks
- Ability to face on toes for lengthy durations of time, stroll lengthy distances and climb stairs.
- Ability to work comfy round particular results together with, however not restricted to: haze, strobe lights,
We are an equal alternative employer and all certified candidates will obtain consideration for employment with out regard to race, shade, faith, intercourse, nationwide origin, incapacity standing, protected veteran standing, or every other attribute protected by regulation.