SanMar & MiiR Forge Unique Wholesale Partnership

The high provider in promo simply added one other in style way of life model to its rising portfolio.

Counselor Top 40 provider SanMar (asi/84863) has introduced it is going to be the unique supplier of MiiR’s newly launched gentle items and attire assortment. Beginning this month, MiiR’s baggage and attire will develop into accessible for packages together with company items, worker recognition packages, hospitality choices and occasion experiences.

Featured merchandise from MiiR’s lately launched baggage and attire assortment

Counselor Top 40 provider Gemline (asi/56070), MiiR’s long-standing unique wholesale companion, will proceed carrying its drinkware and low equipment via the top of the yr, however SanMar will take over the complete gifting and promo portfolio starting in January 2027.

The transfer represents MiiR’s evolution from a premium drinkware model right into a full way of life assortment, in line with the Seattle-based firm.

“This partnership with SanMar represents a new chapter of growth for MiiR in how we think about access and reach,” mentioned Bryan Papé, CEO and founding father of MiiR. “We’ve spent 15 years building products rooted in intentional design and generosity, from the drinkware people use every day to the apparel and bags launching this summer. Partnering with SanMar elevates what we’ve already been building in the corporate space, bringing our full ecosystem to more businesses through the most trusted name in the industry.”

Launching as a part of SanMar’s new arrivals for fall, the MiiR attire assortment is “designed for people who move through the world with purpose,” the model mentioned. The assortment will embrace 31 males’s and ladies’s types, from premium tees and polos to mid-layers, technical bottoms and an assortment of versatile baggage. The drinkware assortment accessible via SanMar starting in 2027 will embrace water bottles, tumblers and mugs, together with an expanded vary of tote baggage designed for consolation and simple carry, SanMar mentioned, including that these items will construct MiiR’s present attire and bag assortment now accessible via the provider.

“MiiR is the kind of brand we love bringing to our customers,” added Shel Renning, vp of merchandising at SanMar. “The combination of elevated design and a diverse product line that spans drinkware, apparel and carry gives businesses visually distinct products to work with. We’re proud to partner with a brand that leads with generosity, sustainability and craftsmanship, and we’re excited to help more organizations experience what MiiR has been building for the past 15 years.”

Founded in 2010, MiiR is extensively identified for its numerous line of drinkware and its social affect efforts. As an authorized B Corp, the corporate invests a share of its earnings into trusted nonprofit organizations who work to uplift communities and contribute to the well being of the planet. According to its web site, MiiR has donated over $5.5 million to greater than 200 organizations working throughout 26 international locations as of 2026.

SanMar ranked first on Counselor’s most up-to-date listing of the biggest suppliers within the promo business, with 2024 North American promotional merchandise income of $3.8 billion. New rankings might be launched later this month.