Japan Home Centre rebrands as one-stop life-style platform

Retail chain Japan Home Centre will change its Chinese title as a part of a complete rebranding train beginning July 15, dad or mum firm International Housewares Retail has introduced.

The transfer comes as Hong Kong’s retail sector faces structural adjustments after the pandemic, wider adoption of e-commerce and rising northbound spending by native shoppers.

The firm mentioned it’s repositioning JHC as a “one-stop lifestyle platform” serving numerous communities throughout Hong Kong and Macau.

The first upgraded flagship retailer will open in Causeway Bay to coincide with the rebrand, in accordance with group chairwoman Ngai Lai-ha.

Ngai mentioned the group’s international provide chain had matured considerably over 35 years of growth, and {that a} single-origin label akin to “Japan” now not totally displays its present enterprise and sourcing mannequin.

The firm will undertake a brand new Chinese title that means “genuine and good,” whereas retaining the widely known “JHC” abbreviation. It mentioned the initials now signify its objective of offering the “truest and best” services and products.

The rebrand might be supported by a stronger give attention to online-to-offline integration, product enhancement and improved buyer expertise.

JHC mentioned it can optimize its product combine to supply higher worth for cash, with greater than 1,000 licensed in-house merchandise clearly labeled beneath its “True Good Quality” customary.

Customer service will even be upgraded, with frontline workers repositioned as “lifestyle ambassadors.” Selected branches will introduce expertise zones providing product trials and meals tastings.

The retailer will even broaden its e-commerce partnerships. Leveraging its community of greater than 260 bodily shops, JHC has partnered with HKTVmall, Yoho, JD.com’s J.Zao and Ochama to permit prospects to order greater than 1,000 gadgets on-line and acquire them at native branches.

JHC can also be increasing its environmental, social and governance initiatives into the silver economic system by partnering with an aged providers alliance to launch a devoted gross sales platform.

The collaboration will invite frontline staff aged 55 or above to host in-store roadshows. Up to 85 % of income from the initiative will go on to social enterprises.

The firm additionally plans to distribute digital coupons for varied native manufacturers via its cellular app to assist stimulate native consumption.